Audi 2011 Annual Report Download - page 20
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 |
 |
Symbol of
the future
Ulf Berkenhagen
Purchasing
The “x-ray” of the R8 e-tron
symbolizes how electric
mobility will revolutionize
automotive manufac-
turing. The challenge for
Purchasing is to fi nd the
right suppliers and part-
ners for new technologies,
and for us to become
involved in the product
creation process early on.
We maintain an intensive
dialog with Technical
Development and
Production to determine
what we need to do to
prepare for the arrival of
these emotional products.