Audi 2011 Annual Report Download - page 51

Download and view the complete annual report

Please find page 51 of the 2011 Audi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 271

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200
  • 201
  • 202
  • 203
  • 204
  • 205
  • 206
  • 207
  • 208
  • 209
  • 210
  • 211
  • 212
  • 213
  • 214
  • 215
  • 216
  • 217
  • 218
  • 219
  • 220
  • 221
  • 222
  • 223
  • 224
  • 225
  • 226
  • 227
  • 228
  • 229
  • 230
  • 231
  • 232
  • 233
  • 234
  • 235
  • 236
  • 237
  • 238
  • 239
  • 240
  • 241
  • 242
  • 243
  • 244
  • 245
  • 246
  • 247
  • 248
  • 249
  • 250
  • 251
  • 252
  • 253
  • 254
  • 255
  • 256
  • 257
  • 258
  • 259
  • 260
  • 261
  • 262
  • 263
  • 264
  • 265
  • 266
  • 267
  • 268
  • 269
  • 270
  • 271

Audi connect integrates all
applications which connect an
Audi to its owner, the Internet,
the infrastructure and other
vehicles. The system supplies
online traffi c information,
navigation currently via Google
Earth images and Google Street
View, WLAN hotspot and a
voice-activated search for points
of interest. And things will get
better still: Audi successfully
tested Long Term Evolution
(LTE) – the new mobile communi-
cations standard with data rates up
to six times faster – in conjunction
with Deutsche Telekom.
At the Consumer Electronics
Show (CES) 2012, Audi pres-
ented still more innovations. These
include the modular infotain-
ment platform (MIB) with which,
thanks to processors from
NVIDIA, the brand can display
three-dimensional graphics of
the vehicle inside the car – the
fi rst manufacturer to do so.
The MIB, which will be used for
the fi rst time in the new A3,
off ers numerous infotainment
functions. It is operated by voice
control and using the MMI
terminal. The central component
of the MMI terminal is a touch-
wheel, which combines the
functions of a touchpad and a
rotary pushbutton.
The head-up display with
gesture control, on which digital
travel guides, news and video calls
can be projected, was also pre-
sented. The full video function is
available to the front passenger,
whereas for safety reasons the
driver is only shown static images
and simple animations.
Audi connect
Experiences await
Networked mobility
Audi Forum Neckarsulm
Social networking or searching for points of interest is no problem at all –
thanks to Audi connect (photos on left).
The Audi brand comes to life at the
Audi Forum Neckarsulm.
The Audi Forum Neckarsulm
has welcomed over a million
visitors since it opened in
2005. The Audi brand comes
to life here across 10,000
square meters. In addition to
picking up their new vehicles,
customers can choose one of
many discovery tours which
off er fascinating insights into
modern automotive manu-
facturing. Exhibitions on the
Company’s history portray key
aspects of more than a century
of automobiles. Enjoying some
outstanding cuisine at the
Nuvolari restaurant rounds out
the experience. And the Audi
Forum is also a popular venue
for concerts and other events.