Audi 2011 Annual Report Download - page 134

EUR 5.3
billion
Operating return on sales
With an operating return on sales of
12.1 percent, the Audi Group was among
the most profi table companies in the
worldwide automotive industry in 2011.
Operating profi t
The strategy for sustainable and profi table growth paid off
once again in the 2011 fi scal year. The Audi Group improved its
operating profi t by more than EUR 2.0 billion to EUR 5.3 billion.
This equates to an increase of around 60 percent.
Audi on course to become the
leading premium brand worldwide
Record year 2011
Ask economics and
engineering students to
name the most attractive
employers in Germany, and their
answer will leave little room for
doubt: Audi, the successful brand
behind the four rings. The students’
verdict was confi rmed yet again
last year by surveys conducted by
the renowned consultants trendence
(“trendence Graduate Barometer
2011 – Business and Engineering
Edition,” April 15, 2011) and Uni-
versum (“The Universum German
Student Survey 2011,” May 16, 2011).
AUDI AG remains in the elite category
for potential employees.
Similarly, customers regard the
company from Ingolstadt as one of
the world’s leading manufacturers
of premium automobiles. Because
they trust in the unique design,
high quality, sportiness and also the
proverbial “Vorsprung durch Technik”
that it off ers.
The Audi Group’s sustained success
is impressively underscored by
the trading fi gures for 2011: The
brand with the four rings increased
deliveries to customers to a new
record total of 1,302,659 cars. This
corresponds to a rise of 19.2 percent
within the space of just one year –
the sharpest increase in the history
of the Company.
Thanks to the steep rise in demand
and further improvements to the mix
of models and countries, revenue
grew by almost one quarter to a new
all-time record of EUR 44.1 billion.
The Audi Group increased its
operating profi t by an even steeper
rate. At EUR 5.3 billion, this improved
on the previous year’s record total
by around 60 percent. The operating
return on sales climbed to 12.1
percent and was therefore higher
than the long-term target corridor of
8 to 10 percent.
2011 thus saw the Audi Group
move a big step closer to realizing
its vision of “Audi: the number one
premium brand.” The Audi brand aims
to be the world leader in the pre-
mium segment by 2020.
To achieve that goal, the Company
has set its sights on becoming the
Finances _ 131
12.1 %
EUR
billion
O
perating return on sales
With an operating return on sales o
f
1
2.1 percent, the Audi Group was among
the most profi table companies in the
worldwide automotive industry in 2011.
Operating profi t
The strategy for sustainable and profi table growth paid off
once again in the 2011 fi scal year. The Audi Group improved its
operating profi t by more than EUR 2.0 billion to EUR 5.3 billion.
This equates to an increase of around 60 percent.
Record year 2011
sk economics and
sk economics and
en
gi
neerin
g
students to
en
gi
neerin
g
students to
name the most attractive
name the most attractive
employers in Germany, and their
employers in Germany, and their
answer will leave little room for
answer will leave little room for
doubt: Aud
i,
the successful brand
doubt: Aud
i,
the successful brand
behind the four rings. The students’
behind the four rings. The students’
verdict was confi rmed yet again
verdict was confi rmed yet again
last year by surveys conducted by
last year by surveys conducted by
the renowned consultants trendence
the renowned consultants trenden
ce
(“trendence Graduate Baromet
er
(“trendence Graduate Baromet
er
2011 – Business and Engineerin
g
2011 – Business and Engineerin
g
Edition,”
Ap
ril 15, 2011) and Uni-
Edition,”
Ap
ril 15, 2011) and Uni-
versum
(
“The Universum Germa
n
versum
(
“The Universum Germa
n
Student Survey 2011,” May 16, 2011
).
Student Survey 2011,” May 16, 2011
).
AUDI AG remains in the elite cat
eg
or
y
AUDI AG remains in the elite cat
eg
or
y
for potential employees.
for potential employees.
Similarly, customers regard the
Similarly, customers regard the
company from Ingolstadt as one of
company from Ingolstadt as one of
the world’s leading manufacturers
the world’s leading manufacturers
of
p
remium automobiles. Because
of
p
remium automobiles. Because
they trust in the unique design,
they trust in the unique design,
high quality, sportiness and also the
high quality, sportiness and also the
proverbial “Vorsprung durch Technik”
proverbial “Vorsprung durch Technik”
that it off ers
.
that it off ers.
The Audi Group’s sustained success
The Audi Group’s sustained success
is impressively underscored by
is impressively underscored by
the trading fi gures for 2011: The
the trading fi gures for 2011: The
brand with the four rings increase
d
brand with the four rings increase
d
de
li
ve
ri
es to customers to a new
de
li
ve
ri
es to customers to a new
record total of 1,302,659 cars. This
record total of 1,302,659 cars. This
corres
po
nds to a rise of 19.2
pe
rcen
t
corres
po
nds to a rise of 19.2
pe
rcen
t
within the space of just one year –
within the space of just one year –
the sharpest increase in the history
the sharpest increase in the history
of the Com
pa
ny
.
of the Com
pa
ny
.
Thanks to the steep rise in demand
Thanks to the steep rise in dema
nd
and further improvements to the mix
and further improvements to the mix
of models and countries, revenue
of models and countries, reven
ue
grew by almost one quarter to a new
grew by almost one quarter to a new
all-time record of EUR 44.1 billion.
all-time record of EUR 44.1 billion.
The Audi Group increased i
ts
The Audi Group increased i
ts
operating profi t by an even steeper
operating profi t by an even steeper
rate. At EUR 5.3 billion, this improved
rate. At EUR 5.3 billion, this improved
on the previous year’s record total
on the previous year’s record total
by around 60 percent. The operating
by around 60 percent. The operating
return on sales climbed to 12.1
return on sales climbed to 12.1
percent and was therefore higher
percent and was therefore higher
than the long-term target corridor of
than the long-term target corridor o
f
8 to 10 percent.
8 to 10 percent.
2011 thus saw the Audi Group
2011 thus saw the Audi Group
move a b
ig
ste
p
closer to realizin
g
move a b
ig
ste
p
closer to realizin
g
its vision of “Audi: the number one
its vision of “Audi: the number one
premium brand.” The Audi brand aims
premium brand.” The Audi brand aims
to be the world leader in the
pr
e-
to be the world leader in the
pr
e-
mium segment by 2020
.
mium segment by 2020
.
To achieve that goal, the Company
To achieve that goal, the Company
has set its sights on becoming the
has set its sights on becoming the
Fi
n
a
nces
_
13
1