Audi 2011 Annual Report Download - page 129

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009
Audi’s young faces
Culture
Festival of soccer
706 new apprentices
Audi hosts classical music concerts
Barcelona win the 2011 Audi Cup
The number of apprentices at Audi remains high.
In the fall, the Company welcomed 458 new recruits
to pursue training in 22 vocations in Ingolstadt, and
248 young people training in 11 vocations
in Neckarsulm.
Mobile future
World premieres at the IAA
Audi gave a number
of models their world
premiere at the
64th International
Motor Show (IAA)
in Frankfurt, with
highlights including
the S6, S7 Sportback
and S8 models.
The sporty versions
of the main car lines deliver high power coupled with
impressive effi ciency thanks to innovative Audi cylinder
on demand technology. With the A2 concept, an all-
electric-drive study, the Audi brand provided another
glimpse of the future shape of electric mobility. The Audi
urban concept was also unveiled, an ultra-lightweight
study vehicle for urban driving.
Sponsorship
Basketball players drive an Audi
Fuel consumption and emission fi gures at the end of the Annual Report
Bayern Munich’s basketball team has now joined the soccer
players in fl ying the fl ag for the Audi brand. In September, the
team received 20 Audi A4 cars. AUDI AG has been supporting
the team since the start of 2011 with the aim of bolstering
basketball’s steadily growing popularity in Germany. The
partnership now also has a clearly identifi ed base, with the
renaming of the Rudi Sedlmayer Hall as the Audi Dome.
Barcelona won the second
Audi Cup, which was held
at Munich’s Allianz Arena.
126 _ Review
Classics to savor: In July, AUDI AG presented an open-air
weekend in Ingolstadt’s Klenzepark as part of the Summer
Concerts. The performers included the Royal Philharmonic
Orchestra from London, the Georgian Chamber Orchestra
from Ingolstadt, and the Audi Wind Ensemble. Entry to
the open-air concerts was free.
Barcelona were the winners of the second Audi Cup in
Munich. The Spaniards presented a real festival of soccer
in the fi nal against Bayern Munich in front of a crowd
of 66,000 people at a sell-out Allianz Arena. Midfi elder
Thiago Alcántara was the scorer of both goals in
Barcelona’s 2-0 victory.
PHOTOS | AUDI AG (5); DDP IMAGES/DAPD/STEFFI LOOS