Aflac 2006 Annual Report Download - page 15

Net Investment Income
(In billions)
Despite continued low investment
yields in Japan and the weaker yen,
net investment income rose 4.8% to
a record $2.2 billion.
97 98 99 00 01 02 03 04 05 06
1.1 1.1
1.4
1.6 1.6 1.6
1.8
2.0 2.1 $2.2
Japan U.S.
Databank, the commercials for our EVER
product that feature the Aflac Duck have been
consistently rated as either the number one or
number two commercial in the life and non-life
insurance category since June 2003.
We believe advertising and branding also
reinforces consumers’ favorable perceptions of
Aflac, which in turn, can impact other
consumers. For example, our research suggests
that 40% of customers who bought an EVER
policy over the last year want to refer their
friends and acquaintances to our company or
our agencies. Through a new referral program
we initiated in October 2006, we are
specifically training our associates to encourage
their new customers to refer their friends
to Aflac.
Teamwork and forward thinking
propelled this winning team to become
champions at both work and play. At
play (from left to right), Yong-chun
Huang, Akio Ueda, Keiji Nishiyama,
Reo Kotaki, Yasunori Yokoyama, and
Daisuke Mabuchi focus their efforts
toward helping one another achieve a
common goal on the soccer field –
efforts that allowed their team to
become tournament champions in their
league in 2005. At work in Aflac
Japan’s various policy administration
departments, these champions of the
Aflac brand tap into the same kind of
action-packed energy and enthusiasm
as they team up to provide financial
rescue each day for Aflac policyholders.
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