Aflac 2006 Annual Report Download - page 10

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A Conversation with Dan Amos
QWere you satisfied with your results in 2006?
AAflac’s accomplishments in 2006 allowed us to achieve our target for
earnings-per-share growth for the 17th consecutive year. That’s very satisfying
to me because I think this kind of growth translates into shareholder value.
Breaking the year down, from an overall perspective, I was very pleased with
Aflac’s financial results in 2006. Virtually every aspect of our U.S. operation
met or exceeded our expectations. Aflac Japan also produced solid financial
performance, but I have to say that I was disappointed we were not able to
achieve our sales objective in Japan.
QWhat has Aflac’s greater brand definition done
for the company?
AWe could never have imagined name recognition where nine out of ten
people know who we are, or that the Aflac Duck would take the country by
storm as a pop icon. But now that we’ve achieved a high level of brand
awareness, it’s our brand definition that’s taking Aflac to an entirely new level.
Greater brand definition is allowing consumers to connect the dots on how
Aflac can help when they need it most. I believe that a consumer who better
understands Aflac may also become a sales associate, employee or
shareholder.
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