ADT 2012 Annual Report Download - page 6

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ADT is a leading provider of electronic security, interactive home and business automation and monitoring services
for residences and small businesses in the United States and Canada. We have one of the most trusted and well-
known brands in the security industry today. ADT serves more than six million residential and small-business cus-
tomers, making us the largest company of our kind in both the United States and Canada. We deliver an integrated
customer experience by maintaining the industry’s largest sales, installation and service eld force and most robust
monitoring network, all backed by the support of 16,000 team members. Our broad and pioneering set of products
and services, including ADT Pulse interactive home and business solutions and home health services, meet a range
of customer needs for today’s active and increasingly mobile lifestyles.
ABOUTADT
OURSOLUTIONS
RESIDENTIAL SECURITY SMALL BUSINESS ADT PULSETM HOME HEALTH
Solutions to protect
home and family
•Burglar Alarm Monitoring
•Fire & Smoke Monitoring
•Carbon Monoxide
Monitoring
•Flood & Temperature
Monitoring
•Panic Button
•Video
Helping you manage and
protect your business is
our business
• Intrusion Detection &
Monitoring
• Access Control Systems
& Management
• Video Surveillance
• Automated Business
Control Tools
Home and business
automation for security,
control and peace of mind
• 24/7 Life Safety
Monitoring
• Remote System
Arm/Disarm
• Lighting & Climate Control
• Remote Video Monitoring
& Video Clips
• Custom Notications &
Scheduled Events
With ADT Personal
Emergency Response
System (PERS), living on
your own means never
being alone
• Prolong your
Independent Lifestyle
• Help is Always
Within Reach
• Push of a Button
Assistance
• 24/7 Monitoring
4 ADT 2012 ANNUAL REPORT
ADT AT-A-GLANCE
SHAREOFNORTHAMERICANRESIDENTIAL&SMALL-BUSINESSSECURITYMARKET
6.4 MILLION CUSTOMERS
206 LOCATIONS ACROSS
THE U.S. AND CANADA
Largest eld network in the industry
400 AUTHORIZED DEALERS
Exclusive to ADT in the security industry
25%
4% Protection 1
3% Monitronics
2% Vivint
66%
Others
2012 EST. MARKET SIZE ~$13B
(U.S. & Canada)
Source: ADT analysis; IMS