ADT 2012 Annual Report Download - page 15

ADT has pioneered the security industry throughout its
138-year history. In the early 1900s, ADT embraced
the call box for watchmen to transmit signals to an ADT
district ofce where police, doctors or reghters could
be notied. In the 1940s came automatic re detection
and intrusion systems and a home ultrasonic burglar
alarm. Four decades later, the company introduced
security technology for businesses and a computer-
based security system. In 2001, ADT broke through with
a web-enabled home security system and, three years
later, launched a home health security system.
ADT PULSE PROTECTS AND CONNECTS
In 2010, ADT launched ADT Pulse, the rst home and busi-
ness automation platform available for the mass market
nationwide. Today, Pulse customers across the U.S. and
Canada are able to adjust thermostats and lighting, lock
and unlock doors, and view real-time video from security
cameras, all from their smartphone, laptop or tablet.
“To be able to manipulate all of your home devices
from one unit is amazing,” says Sarah Dusto of Frisco,
Texas. She and her husband Steve got ADT Pulse
after a Thanksgiving 2009 break-in. These days, the
stay-at-home mom uses the service to reduce energy
consumption. It allows her to manage the family’s
energy usage in changing weather conditions and to
turn lights off in their two-story home.
During the hot summers, Sarah integrates her air-
conditioning controls to monitor her usage and to set
thermostats. Last summer, when rolling blackouts
occurred, her wireless system never lost power. During
the holiday season each winter, Sarah used ADT Pulse
to automate her holiday lights so they turn on at 7 p.m.
and turn off three hours later. “Taking those steps helps
save us money,” says Sarah.
FURTHER PULSE BREAKTHROUGHS AHEAD
With more people turning to their smartphones and
tablets to manage every aspect of their lives, ADT
continues to add innovative new features that empower
customers to better interact with their homes or
businesses, whether they’re in the ofce, in the grocery
store or on a business trip halfway around the world.
Arthur Orduña, Chief Innovation Officer
“What really excites me is how the home and the business can become smarter
through technology, and how we can put that control in the hands of the family
and business owner,” says Chief Innovation Ofcer Arthur Orduña, who joined
ADT in October 2012. He’s seeking partners in new disruptive technologies,
next-generation intelligence and machines, and cutting-edge broadband
infrastructure. Arthur is excited about ADT Pulse’s potential and forging an
internal innovation culture. He appreciates the “almost-fanatical pride” of the
company’s 16,000 team members. The ADT difference? “What we do matters.
We help save lives. That’s a noble mission.”
As the market leader, it is our responsibility to harness innovations at
the forefront of the rapidly changing consumer technology landscape
and push the boundaries of the security industry. As CEO Naren
Gursahaney asserts, “ADT is not just a burglar alarm company anymore.
We are a technology company.”
ADT 2012 ANNUAL REPORT 13