Ubisoft 2006 Annual Report Download - page 7

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2002-05
BRAND
BUILDING
PAYS OFF
Ubisoft more than
doubles its number of
hit brands from 3 to 8,
increasing its market
share in key territories.
2005-06
UBISOFT TURNS
20 AND TAKES
THE NEXT-GEN
HEAD ON
Ubisoft celebrates its
20th anniversary and
starts to see the positive
results of its early
positioning on next-
generation consoles.
The group quickly
establishes its leadership
on Microsoft’s Xbox
360™ video game and
entertainment system
successfully launching
four titles, including Tom
Clancy’s Ghost Recon
Advanced Warfighter®,
and climbing to the top
of the charts.
2006-07
UBISOFT KICKS IT UP
A NOTCH
With seven titles available for the launch of the Wii™ and seven
released during the fourth quarter of fiscal 2006-07, Ubisoft offers
consumers the largest third-party line-up of games available for
Nintendo’s revolutionary console.
Ubisoft acquires the rights to the acclaimed Driver®franchise,
and welcomes the team from Reflections Interactive, giving the group
a direct point of entry into the lucrative driving games segment.
The acquisition of the rights related to the best-selling Far Cry®
brand, as well as the Far Cry®engine, adds yet another proprietary
brand to the Ubisoft catalog.
Ubisoft concludes a deal with German publisher Sunflowers to
acquire the company and all of its franchises, including the strategy
brand, Anno. Armed with The Settlers®and Anno, Ubisoft reinforces
its position of leadership on the German market, dominating the
strategy games segment.
Ubisoft sees its market share rise in all key markets, ranking #4
worldwide (excluding Japan), #5 in the United States and #2 in Europe.
Ubisoft expands its global operations into two new territories
by opening a business office in Mexico City, Mexico and a production
studio in Sofia, Bulgaria.
Ubisoft is ranked second leading international publisher by
Game Informer, the world’s leading computer and video game
magazine.
03
PROFILE
07