Ubisoft 2006 Annual Report Download - page 35

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27
BRANDS
Games
for everyone
Male or female, young or old, hardcore or novice,
Ubisoft believes that video games are for everyone.
This year, the group brought together a team
of specialized experts to work on developing more
games for the casual market.
For Ubisoft, these games are characterized by their
broad appeal, ease of play, flexible duration and
concrete benefits; in other words, they enable players
not only to have fun with family and friends, but
also to grow and feel even better about themselves.
The Petz®series, which has sold 3.5 million units
in the past fiscal year, is a testament to the potential
of this segment. In the coming year, Ubisoft will
commercialize many “casual” titles, including Jam
Sessions, a game that gives people the experience
of being a musician, and the My Coach series,
which provides players with a wide variety of learning
experiences. The first title to be released in the
series is My Word Coach, a spelling and vocabulary
brain teasing game.
Ubisoft goes full-speed
ahead with Driver®
Ubisoft is making a successful entry into the driving
games segment by relying on a talented team and
a cult brand.
With more than 14 million units sold throughout the
world, Driver®is one of the most successful brands
in the history of video games. This past year, Ubisoft
acquired the rights to Driver®and integrated the
teams from its developer, Reflections Interactive.
Driver®76, the first title under the Ubisoft label,
was released in January 2007 for the PS®P system and
is a game that remains faithful to the brand’s original
spirit. The group looks forward to leveraging its
knowledge in game development and brand creation
to ensure that the Driver®brand continues to live
up to its reputation and succeeds in winning over
next-gen gamers.