Ubisoft 2006 Annual Report Download - page 10

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UBISOFT • 2007 ANNUAL REPORT
top management
YVES GUILLEMOT
CHAIRMAN & CEO
“The advent of next-gen consoles gives
our industry an opportunity to open up to
new audiences and new gaming experiences.
Consumers are becoming real content
creators and are searching for new channels
through which to express themselves.
Their quest for interactive experiences
prompts them to make videos for commu-
nity websites, write articles on Wiki sites
and use game creation systems. It is up to
our industry – the ultimate of interactive
entertainment – to offer unique products
that appeal to this new audience and satisfy
emerging expectations.”
CHRISTINE
BURGESS-QUÉMARD
EXECUTIVE DIRECTOR, WORLDWIDE STUDIOS
“I am convinced that in-house development
is essential to Ubisoft’s growth and success.
This strategy has been proven time and
again. As a result, the future will see us
continue investing in our internal studios,
as well as acquiring and establishing new
ones when opportunities arise. We will also
increasingly apply our internal production
processes to our games developed by
external studios, ensuring that the Ubisoft
label represents an expected level of quality
regardless of the studio behind the title.”
SERGE HASCOËT
CHIEF CREATIVE OFFICER
“Ubisoft’s unique approach to game
development will continue to enable it to
do what it does best – offer immersive
gaming experiences that tap into people’s
raw emotions. We will continue to build
major brands and explore new genres. At
the same time, as video games gain in
mainstream popularity, we will reach out
to new audiences, creating entertainment
experiences that appeal to our children,
our parents… and even our grandparents!
No matter what public or what type of
game, people appreciate titles that are
both challenging and fun to play. That is
exactly what we intend to do, and without
losing sight of our commitment to high-
quality entertainment.”
Experience, imagination and energy - ubisoft's top management
team has proven its ability to anticipate major industry
changes, enabling the company to always stay one step ahead
of the game.
…People
appreciate titles
that are both
challenging and
fun to play.
"
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