Ubisoft 2006 Annual Report Download - page 29

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BRANDS
23
Today, the group possesses one of the industry’s largest
portfolios of proprietary brands including franchises such as
Brothers in Arms®, Far Cry®, Prince of Persia®, Rayman®,
Tom Clancy’s Rainbow Six®, and Tom Clancy’s Ghost Recon®.
The company’s multimillion unit-selling brands generate
two-thirds of the group’s annual turnover, helping to ensure
recurrent revenue.
Ubisoft is firmly positioned in military/tactical shooters and
action/adventure, and has successfully established itself in
other segments, such as strategy and casual games. Hollywood
movie and TV licenses have also helped to continue balancing
out the catalog, and last year, 17% of the group’s sales revenue
was generated from license-based titles.
With the goal of creating three new brands every two years,
Ubisoft will actively pursue the development of established
brands as well as new intellectual properties.