Ubisoft 2006 Annual Report Download - page 32

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UBISOFT • 2007 ANNUAL REPORT
creating
strong brands
rand creation lies at the heart
of ubisoft’s editorial strategy. in
less than 10 years, the number of
multimillion unit-selling brands
in ubisoft’s catalog has grown
from 1 to 10.
B
BUILDING BRANDS
PEOPLE WANT TO PLAY
By offering lively characters, compelling storylines, breathtak-
ing environments and innovative gameplay, Ubisoft strives to
totally immerse gamers in its creative universes.
This past year, the highly anticipated IPs being developed
internally included Red Steel™ and Assassin’s Creed™, both of
which were hailed for their originality. Red Steel™, designed
specifically for the Nintendo Wii™, has already sold one million
units in just under six months. Assassin’s Creed™ brings
gaming to the next level through its unprecedented freedom
of action and highly realistic environments and was recognized
with 5 awards at the 2006 edition of E3.
INVESTING IN EXISTING
FRANCHISES
The company seeks to further build its established brands by
producing innovative sequels that live up to consumer expectations.
This year, Ubisoft once again proved its expertise in this
domain through the renewal of several classic franchises.
Games such as Rayman Raving Rabbids™, Tom Clancy’s Ghost
Recon Advanced Warfighter®2 and Tom Clancy’s Rainbow
Six®Vegas were warmly received by critics and gamers.
PLATFORM-ADAPTED GAMES
Ubisoft teams work closely with manufacturers to develop and
commercialize games that respect and optimize the specificities
and novel features offered by each platform. Red Steel™ was
designed especially to take advantage of the Wii™ capabilities
and had much success with fans of that console.
While single-platform approaches have proven useful in certain
instances, the group also continues to pursue its multi-platform
approach, enabling it to reach an ever-increasing number of
consumers without a proportional increase in production costs.
As of March 2007, Teenage Mutant Ninja Turtles™ was launched
on eight platforms and has collectively sold more than 1.1 mil-
lion units.