Ubisoft 2006 Annual Report Download - page 23

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17
STRATEGY
SERVICE EVERY STEP
OF THE WAY
Ubisoft takes a long-term approach to service, convinced that
the customer relationship continues long after the conclusion
of a sale.
Quality after-sales service is among the factors that players
take into consideration when making a purchase decision. Ubisoft
has been tackling this issue in a proactive fashion. Today, the
group offers multi-channel support including a hotline, web-
mail service and a free online FAQ system with round the clock
“self service” technical support in 5 languages.
Ubisoft,
virtually everywhere
Today, Ubisoft considers its virtual presence to be as
important as its physical one, for many consumers
form their first impression of the group’s games
via this medium. The number and frequency of visitors
on ubi.com, the company’s online gaming portal,
reached new heights this year with an average
of 1.4 million unique visitors per month. This portal
is not only used to promote and sell games, but also
to collect gamer feedback via forums and surveys,
and to provide new downloadable content.
Aware of the unique benefits offered by this channel,
such as the ability to form lasting and cost-effective
customer relationships, foster valuable interactions with
gamers and improve brand loyalty, Ubisoft intends to
continue integrating online operations into
its overall business strategy.
Building strong relationships with retailers is a key
to maintaining consumer proximity.