Ubisoft 2006 Annual Report Download - page 33

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25
BRANDS
Rayman®:
Champion for children
Recently, UNICEF spearheaded a three-year general
action plan for the schooling of children in Brazil,
a country where approximately 60% of children are
not enrolled in school. This past year, within the
framework of the group’s corporate citizenship
program, Ubisoft decided to support this worthy cause.
Rayman®, who conjures up notions of youth, education
and fun, was judged an ideal mascot for this program.
From now on, in addition to being the conqueror
of the raving rabbids, Rayman®will also be known
as the first virtual ambassador of free speech
and children’s rights.
Tom Clancy EndWar™
explores uncharted
territory
Tom Clancy's Endwaris the first new game under
the Tom Clancy brand to be launched since Splinter
Cell in 2003, and this ambitious project will bring
the franchise to a place it has never been. Developed
by a team of experts in Ubisoft’s Shanghai studio and
overseen by strategy veteran Michael de Plater,
Tom Clancy’s EndWar™ is being developed to take
advantage of the power of next-gen consoles, packing
the gaming experience with enough fucntions and
features to rival any conventioned PC-based
strategy game.
Set on the battlefields of World War III, Tom Clancy's
EndWaroffers not only stunning visuals and
a world-wide battle of epic proportions, but also a
unique approach to gaming. Ubisoft’s key creative
decisions, such as providing a voice command
system feature and allowing players to lead their own
armies against hundreds of others online, have
put Tom Clancy's EndWarin a position to redefine
and defy the norms of current strategy gameplay
as we know it. By taking this innovative approach,
Tom Clancy's EndWarpushes the limits of strategy
games and launches the genre into the future.