Ubisoft 2006 Annual Report Download - page 21

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STRATEGY
15
While Ubisoft has always remained faithful to the main pillars of
its strategy, it has also known how to adapt to shifting market rea-
lities so as to always stay close to its consumers and provide them
with games that exceed expectations. Through an unwavering
commitment to favoring in-house development and global direct
distribution, recruiting the best and the brightest, fostering crea-
tivity and innovation and building strong brands, Ubisoft has esta-
blished itself as an industry groundbreaker.
The group is well on its way to reaching its objective of doubling
revenues and tripling net income between 2006 and 2010 and
will continue to relentlessly pursue its winning strategy.