Ubisoft 2006 Annual Report Download - page 34

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UBISOFT • 2007 ANNUAL REPORT
something for
everyone
s the number of gamers
continues to grow and their
profiles become increasingly
varied, ubisoft reaches out to
these audiences by diversifying
its portfolio, entering new domains
and developing license-based
titles inspired by the entertain-
ment hits of today. this year in
particular saw the company
expand its catalog into family-
oriented games.
ABRANCHING OUT
Through a combination of new intellectual property (IP) and
license-based games, such as Rayman Raving Rabbids™, Open
Season™ and the Petz®series, Ubisoft has strengthened its
presence in the family segment.
Cosmic Family®offers a virtual space adventure for children.
Composed of early-learning mini-games, this title exploits the
Wii™'s novel features and provides concrete benefits for chil-
dren such as helping them to improve their memory, hand-eye
coordination, creativity and imagination.
Games based on film and television licenses also played an
important role in helping the group reinforce its position in the
family-friendly segment and further strengthen ties with
Hollywood, generating 17% of the group’s total revenue this
year. An exclusive worldwide licensing agreement between
4Kids Entertainment, Mirage Group and Ubisoft made it possible
for the popular Teenage Mutant Ninja Turtles™ brand to hit
movie theaters and consoles simultaneously. In order to seduce
both old and new generations of Turtle fans, game developers
remained faithful to the tone and spirit of the original comic
book series.
Building upon the success of Open Season™, Ubisoft’s
collaboration with Sony Pictures Animation continues this
year with Surf’s Up™, a penguin arcade surfing game based
on the movie from the directors of Tarzan and Toy Story 2.
The upcoming release of Naruto™ on the Xbox 360™, based on
the smash-hit Japanese anime TV series, also illustrates how
Ubisoft is arming itself with the right titles to ensure the suc-
cessful diversification of its portfolio.
“Ubisoft has strengthened
its presence in the
family segment.”