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Xerox Corporation
19
Production
We provide high-end digital monochrome and color systems
designed for customers in the graphic communications industry
and for large enterprises. These high-end devices enable digital
on-demand printing, digital full-color printing and enterprise
printing. We are the only manufacturer in the market that offers
acomplete family of monochrome production systems from 65
to 180 impressions per minute and color production systems
from 40 to 110 pages per minute (“ppm”). In addition, we offer
avariety of pre-press and post-press options and the industry’s
broadest set of workflow software.
The Xerox Freeflowdigital workflow collection improves our
customers’ work processes from content creation and management
to production and fulfillment. Our digital technology, combined
with total document solutions and services that enable personali-
zation and printing on demand, delivers value that improves our
customers’ business results.
Our 2005 Goals
Our goals in the Production segment in 2005 were to strengthen
our leadership position in monochrome and color and leverage
the power of digital printing in the Eligible Offset market. Our
“New Business of Printing” strategy complements the traditional
offset press market with digital printing capabilities, which
includes introducing innovative production systems and solutions
to expand our leadership position and focus on the higher-growth
digital color opportunities. Toreach our 2005 goals, we:
Our 2005 Accomplishments
Increased our presence in the monochrome digital light
production market and scaled the new monochrome publishing
platform (Xerox Nuvera).
Xerox 4110: In February 2005, we launched the Xerox 4110,
a110 ppm copier/printer. We first entered the light production
space in 2003 with the introduction of the Xerox 2101. We
took market sharein 2004 and continued to maintain a strong
position in 2005 with the success of the 4110.
Xerox Nuvera 100/120: We launched the Xerox Nuvera
100/120 full-production systems in Europe in the fourth
quarter of 2004 and in North America in the first quarter
of 2005.
Xerox Nuvera 144: In September 2005, we announced the
Xerox Nuvera 144 Digital Production System, which prints at
144 ppm (a 20% increase over the previous Nuvera production
system) and features a morepowerful print controller and
finishing options. We will continue to add features and func-
tionality to Nuvera platform products into 2006.
Expanded our leading product line of color systems and increased
our presence in the graphic communications environment.
– Xerox iGen3: During 2005, we continued to increase installations
of our flagship Xerox iGen3 Digital Production Press (“Xerox
iGen3”). In March 2005, we announced the Xerox iGen3 110,
a110 ppm full-color production system, which represents
a10% increase in speed from the previous system. At an
operating cost of approximately 5 cents per image, the
Xerox iGen3 uses next-generation color technology which
we expect will expand the digital color print on-demand
market as its speed, image quality, personalization and cost
advantages enable the device to capture valuable pages in
the color offset printing market.
– DocuColor™ 7000: In May 2005, we launched the DocuColor
7000 Digital Press, a 70 ppm production system, which
provides a new digital full-color entry point for our graphic
communications and central reproduction center customers.
– DocuColor 240 and 250: In September 2005, we announced
the production version of the DocuColor 240/250, a 40 and
50 ppm digital color MFD with three external controllers
designed for the production environment. We now offer our
customers the broadest migration path to digital with digital
color devices offered at 40, 50, 52, 60, 70, 80 and 110 ppm.
Leveraged the power of digital printing in the offset
printing market.
– Workflow and Market Development: Wecontinue to expand
and improve our leading workflow collection. In September
2005, we introduced several enhancements to the FreeFlow
Digital Workflow collection, expanded the remote services
offering, PrinterAct, to include the DocuColor 7000 and
8000 (previously available for Xerox iGen3 and Xerox
Nuvera systems), and ramped up our ProfitAccelerator
program, which helps customers maximize digital technology
investments. All products are interoperable, consisting of
open architecture that links and controls print shop activities
with digital and offset printing equipment. They help print
providers streamline job ordering and management, reduce
manual steps and automate error-prone parts of the printing
process. These new workflow products make it easy to
integrate digital printing into JDF (job definition format)-
based workflows, enabling a common set of software
instructions to direct a print job from creation to completion,
in a consistent, uniform manner.
Xerox Annual Report 2005