XM Radio 2012 Annual Report Download - page 5

program, we expect to target the growing numbers
of satellite-radio enabled vehicles that will change
hands as a source of new subscribers.
•Improving upon our customer service and
overall customer satisfaction: Retaining sub-
scribers is a top priority and we strive to keep all
our subscribers satisfied. To do that, we have made
significant investments in customer care, building
on a highly committed and experienced team of
leadership dedicated to supporting our custom-
ers. We continue to expand the customer self-
service options that allow subscribers to perform
more transactions on-line, and we are increasing
our “chat” capability, which has been well
received by our customers. We’ve integrated our
subscriber management systems, which now
enables Sirius radios and XM radios to exist on a
single consolidated account. This year we expect
to launch our mobile service app to allow trans-
actions and account management from the palm of
our customers’ hand. We are very focused on
improving our service experience and making it
easier to be a SiriusXM subscriber.
•Refreshing and expanding our programming
lineup: Programming will continue being the
foundation of SiriusXM’s business. In addition to
our exclusive and world-class line-up, we look for
new and unique brands and personalities to
collaborate with and work to develop home-grown
talent and channels. Our Town Hall and Artist
Confidential series are examples of content that is
unavailable to our competitors online and on
terrestrial radio. Our recent announcements of a
Comedy Central Radio comedy channel, an Enter-
tainment Weekly Radio channel, and the addition
of talent such as Michael Smerconish, the nation-
ally syndicated terrestrial talk radio star, are
examples of our initiatives to bring the best audio
entertainment to our subscribers. By producing
innovative content, we believe we can continue to
build on our record subscription levels.
•Developing new technology and growing Sir-
iusXM’s online capabilities: We plan to develop
and deliver a system with greater capabilities and
connectivity. For example, our initiative with
Nissan will provide a comprehensive suite of serv-
ices that will allow for crash notification, stolen
vehicle tracking, roadside assistance, and other
safety and convenience measures. We view tele-
matics as a next step for SiriusXM’s in-vehicle
systems and a great opportunity to strengthen our
relationships with automakers.
In addition, we are expanding our online offerings
with the enhancement of SiriusXM Internet Radio.
We believe that coordinating features across our
satellite and streaming platforms will allow us to
provide subscribers with an unparalleled experience.
In January, Liberty Media brought its ownership of
SiriusXM common stock to more than 50% and we
added three new directors to our board. While this
resulted in a “change-of-control” at the corporate
level, what is not changing is the consistent focus of
everyone here at SiriusXM, from on-air talent to
senior management. We remain focused on
delivering the best service possible that helps build
our subscriber base and drives free cash flow growth
to enhance value for all of our stockholders.
All of this year’s achievements, and those to come in
2013, are not possible without our outstanding team
of dedicated SiriusXM employees. We have an
exceptional collection of individuals who execute all
of our goals and initiatives and who are dedicated to
our product and services. I extend my deepest
appreciation and thanks to our employees for their
continued hard work.
Lastly, I would like to thank Mel Karmazin for his
years of service and all of his contributions to this
company. With Mel at the helm, SiriusXM grew to
become the best, and by revenue the largest, radio
provider in the world. His vision and leadership
helped bring us to where we are now, and we
appreciate all his efforts over the course of his time
here.
Thank you for your investment in SiriusXM. Please
know we are hard at work improving our product,
better serving our customers, fostering a culture of
innovation, and growing our terrific company.
Sincerely,
J IM M EYER
Chief Executive Officer
SiriusXM