XM Radio 2009 Annual Report Download - page 165

168 has not been incorporated into ASC and is effective for interim and annual periods ending after September 15,
2009. We adopted this guidance effective July 1, 2009, with no impact on our consolidated results of operations or
financial position.
Revenue Recognition
We derive revenue primarily from subscribers, advertising and direct sales of merchandise. Revenue from
subscribers consists of subscription fees; revenue derived from our agreements with daily rental fleet programs;
non-refundable activation and other fees; and the effects of rebates. Revenue is recognized as it is realized or
realizable and earned.
We recognize subscription fees as our services are provided. Prepaid subscription fees are recorded as deferred
revenue and amortized to revenue ratably over the term of the applicable subscription plan.
At the time of sale, vehicle owners purchasing or leasing a vehicle with a subscription to our service typically
receive between a three-month and twelve-month prepaid subscription. Prepaid subscription fees received from
certain automakers are recorded as deferred revenue and amortized to revenue ratably over the service period which
commences upon retail sale and activation. We reimburse automakers for certain costs associated with the satellite
radio installed in the applicable vehicle at the time the vehicle is manufactured. The associated payments to the
automakers are included in Subscriber acquisition costs. These payments are included in Subscriber acquisition
costs because we are responsible for providing the service to the customers, including being obligated to the
customers in the case of an interruption of service.
Activation fees are recognized ratably over the estimated term of a subscriber relationship, estimated to be
approximately 3.5 years during 2009. The estimated term of a subscriber relationship is based on historical
experience.
We record an estimate of rebates that are paid by us to subscribers as a reduction to revenue in the period the
subscriber activates service. For certain rebate promotions, a subscriber must remain active for a specified period of
time to be considered eligible. In those instances, the estimate is recorded as a reduction to revenue over the required
activation period. We estimate the effects of mail-in rebates based on actual take-rates for rebate incentives offered
in prior periods, adjusted as deemed necessary based on take-rate data available at the time. In subsequent periods,
estimates are adjusted when necessary. For instant rebate promotions, we record the consideration paid to the
consumer as a reduction to revenue in the period the customer participates in the promotion.
We recognize revenue from the sale of advertising as the advertising is broadcast. Agency fees are calculated
based on a stated percentage applied to gross billing revenue for our advertising inventory and are reported as a
reduction of Advertising revenue. We pay certain third parties a percentage of Advertising revenue. Advertising
revenue is recorded gross of such revenue share payments as we are the primary obligor in the transaction.
Advertising revenue share payments are recorded to Revenue share and royalties during the period in which the
advertising is broadcast.
Equipment revenue and royalties from the sale of satellite radios, components and accessories is recognized
upon shipment, net of discounts and rebates. Shipping and handling costs billed to customers are recorded as
revenue. Shipping and handling costs associated with shipping goods to customers are reported as a component of
Cost of equipment.
ASC 605, Revenue Recognition, provides guidance on how and when to recognize revenues for arrangements
that may involve the delivery or performance of multiple products, services and/or rights to use assets. Revenue
arrangements with multiple deliverables are required to be divided into separate units of accounting if the
deliverables in the arrangement meet certain criteria. Arrangement consideration must be allocated among the
separate units of accounting based on their relative fair values.
F-11
SIRIUS XM RADIO INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)