TripAdvisor 2012 Annual Report Download - page 22

In addition, we provide advertising data and information and conduct marketing activities that are subject to
United States federal and state consumer protection laws that regulate unfair and deceptive practices,
domestically and internationally. The United States and European Union have begun to adopt legislation that
regulates certain aspects of the Internet, including online editorial and user-generated content, user privacy,
behavioral targeting and online advertising, taxation, and liability for third-party activities.
United States federal, state and foreign governments are also considering alternative legislative and
regulatory proposals that would increase regulation on Internet advertising. It is impossible to predict whether
new taxes or regulations will be imposed on our services, and whether or how we might be affected. Increased
regulation of the Internet could increase the cost of doing business or otherwise materially adversely affect our
business, financial condition or operational results.
Segment and Geographic Areas
We have one reportable segment. Segment and geographical information is contained in “Note 17—
Segment Information” in the notes to our consolidated and combined financial statements.
Employees
As of December 31, 2012, we had approximately 1,575 employees. Of these employees, approximately 925
were based in the United States. None of our employees are represented by a labor union or are subject to a
collective bargaining agreement. We believe that relations with our employees are good.
Seasonality
Expenditures by travel advertisers tend to be seasonal. Traditionally, our strongest quarter has been the third
quarter, which is a key travel research period, with the weakest quarter historically being the fourth quarter.
However, adverse economic conditions or continued growth of our international operations with differing
holiday peaks may influence the typical trend of our seasonality in the future.
Additional Information
Company Website and Public Filings
We maintain a corporate website at www.tripadvisor.com. Except as explicitly noted, the information on our
website, as well as the websites of our various brands and businesses, is not incorporated by reference in this
Annual Report on Form 10-K, or in any other filings with, or in any information furnished or submitted to, the
SEC.
We make available, free of charge through the Investor Relations section of our website, our Annual
Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and amendments to
those reports, filed or furnished pursuant to Sections 13(a) or Section 15(d) of the Securities Exchange Act of
1934, as amended, as soon as reasonably practicable after they have been electronically filed with, or furnished
to, the SEC.
Code of Ethics
We post our code of business conduct and ethics, which applies to all employees, including all executive
officers, senior financial officers and directors, on our corporate website at www.tripadvisor.com. Our code of
business conduct and ethics complies with Item 406 of SEC Regulation S-K and the rules of NASDAQ. We
intend to disclose any changes to the code that affect the provisions required by Item 406 of Regulation S-K, and
any waivers of the code of ethics for our executive officers, senior financial officers or directors, on our corporate
website.
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