TripAdvisor 2012 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2012 TripAdvisor annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 200

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200

PART I
Item 1. Business
Overview
We are the world’s largest online travel company, empowering users to plan and have the perfect trip. Our
travel research platform aggregates reviews and opinions from our community about destinations,
accommodations (including hotels, resorts, motels, bed and breakfasts, or B&Bs, specialty lodging and vacation
rentals), restaurants and activities throughout the world through our flagship TripAdvisor brand. Our branded
websites include tripadvisor.com in the United States and localized versions of the website in 29 other countries,
including in China under the brand daodao.com. Our-branded websites globally have received more than
60 million unique visitors (according to July 2012 comScore), and we have built a base of more than 44 million
marketable members, which are members we have permission to email on a regular basis, and we feature over
75 million reviews and opinions. Beyond travel-related content, our websites also include links to the websites of
our customers, including travel advertisers, allowing travelers to directly book their travel arrangements. In
addition to the flagship TripAdvisor brand, we now manage and operate 20 other travel brands, connected by the
common goal of providing comprehensive travel planning resources across the travel sector.
Corporate Background
The original TripAdvisor business was founded in February 2000 and was acquired by IAC/
InterActiveCorp, or IAC, in April 2004. In August 2005, IAC spun-off its portfolio of travel brands, including
TripAdvisor, into a separate company under the newly-formed Delaware corporation, Expedia, Inc., or Expedia.
On December 20, 2011, Expedia completed the spin-off of TripAdvisor as described in more detail in the section
entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—
Overview—Spin-Off”.
Evolution of TripAdvisor-Branded Websites
Since the initial launch of the U.S.-based tripadvisor.com website in November 2000, TripAdvisor-branded
websites have been added in the following locations:
Website Target Location Language Launch Date
tripadvisor.com.eg Egypt Arabic June 2011
tripadvisor.com.my Malaysia English March 2011
tripadvisor.tw Taiwan Chinese (Traditional) February 2011
tripadvisor.com.ar Argentina Spanish December 2010
tripadvisor.co.id Indonesia Bahasa November 2010
tripadvisor.gr Greece Greek October 2010
tripadvisor.ru Russia Russian October 2010
th.tripadvisor.com Thailand Thai August 2010
tripadvisor.co.kr South Korea Korean August 2010
tripadvisor.com.sg Singapore English August 2010
pl.tripadvisor.com Poland Polish March 2010
no.tripadvisor.com Norway Norwegian March 2010
tripadvisor.com.au Australia English March 2010
tripadvisor.com.tr Turkey Turkish December 2009
tripadvisor.com.mx Mexico Spanish December 2009
tripadvisor.dk Denmark Danish December 2009
tripadvisor.ca Canada English August 2009
tripadvisor.se Sweden Swedish April 2009
tripadvisor.nl Netherlands Dutch April 2009
daodao.com China Chinese (Simplified) April 2009
tripadvisor.com.br Brazil Portuguese April 2009
tripadvisor.jp Japan Japanese October 2008
tripadvisor.in India English August 2008
tripadvisor.es Spain Spanish January 2006
tripadvisor.it Italy Italian January 2006
tripadvisor.de Germany German January 2006
tripadvisor.fr France French January 2006
tripadvisor.co.uk United Kingdom English November 2005
tripadvisor.ie Ireland English November 2005
3