Target 2009 Annual Report Download - page 4
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Please find page 4 of the 2009 Target annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.As consumers modied their shopping behavior in 2009 in light of
overwhelming uncertainty, Target remained focused on initiatives
to deliver a superior guest experience, drive growth, enhance gross
margin and protability, improve expense management and invest
capital productively. For example:
• WeaddedourPFreshdesigntomorethan100newandremodeled
stores, providing an expanded assortment of dry, dairy, frozen and
perishable food in our general merchandise format;
• Weallocatedmorespacetotrafc-drivingcategoriesinourstores
and marketing;
• Weleveragedthepowerofourownedbrandsbyrepositioningour
household essentials brand, more clearly articulating the value in our
offeringsandintroducingnew,high-qualityassortmentsasnational
brand alternatives;
• Weworked diligentlytoremovetheprice perceptiongapbyintro-
ducingourLowPricePromiseandreinforcingourexceptional
pricing
throughcompetitiveshopping,in-storesigningandadvertising;
• Weprovidedacontinuouspipelineofnewandexclusivemerchandise
at exceptional values to surprise and delight our guests;
• We carefully controlled our expenses without compromising our
brand or our guests’ shopping experience;
• We prudently invested capital in new stores, remodels and infra-
structure,maintainingampleliquidityinadifcultenvironmentand
generating record cash ow;
2
In a year of unprecedented challenges, our unwavering
commitment to innovation and discipline ensured continued
relevance with our guests and positioned Target to deliver
stronger than expected nancial results.
With the successful relaunch
of Target Brand as up & up, we
established a compelling new
identity for our core commodities
brand that delivers on our “Expect
More. Pay Less.” brand promise.
We improved Target.com navigation
to promote cross-channel shopping.
More free shipping promotions
and the introduction of Daily Deals
reinforce our commitment to
exceptional value.
to our shareholders