Target 2009 Annual Report Download - page 10

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8
fresh value
With a balance of quality, design and affordability, our broad assortment
is tailored to meet our guests’ needs. Guests rely on us for trusted, well-
known brands and are delighted by our signature national brands such
as Genuine Kids from OshKosh and Kitchen Essentials from Calphalon.
Our owned brands differentiate Target and drive protability, offering
the style and quality of national brands at signicantly lower prices.
Our Low Price Promise and disciplined competitive shopping process
for comparing prices reinforce our discount-store heritage and give our
guests condence in our pricing every day. At the same time, our bold,
fresh, uniquely Target messaging in our broadcast ads, Weekly Ad,
in-store signs and direct marketing is making sure that our guests
understand the outstanding value we offer.
We continue to expand and reposition our
OWNED
BRANDS
, such as Circo and Merona, to deliver
great
quality and value.
Highly recognized NATIONAL
BRANDS such as Tide are
staples of our assortment that
provide our guests with the
reliability they appreciate from
a national retailer.
At Target, value is about more
than price: Its about consistently
delivering on our “Expect More.
Pay Less.” brand promise.