Target 2009 Annual Report Download - page 11

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9
fresh look
This year marked our 10-year anniversary with world-renowned
architect Michael Graves—a true testament to the continued relevance
of great design at affordable prices.
In addition to other mainstay Target collections by Sonia Kashuk
and Mossimo Giannulli, we provide guests with access to the
hottest trends and must-have looks by cultivating relationships with
a talented group of up-and-coming and established designers. Our
affordable and exclusive limited-time-only collections
—
whether it’s
apparel by Tracy Feith, space-saving home décor by Dror Benshetrit
or handbags by Carlos Falchi
—
drive purchase urgency with guests
who appreciate great design at a great price.
We believe great design is much
more than aesthetics—it’s about
products and processes that make our
guests’ lives easier and the shopping
experience more convenient.
Target is our guests’ SEASONAL
DESTINATION for key life events
such as back to school and
back to college, offering relevant
assortments of both wants and
needs at low prices.
EXCLUSIVE DESIGN at a great value extends from
limited-time collections like apparel by Rodarte to our
holiday campaign with décor and in-store signing from
noted Dutch designer Marcel Wanders. In addition to our
assortment of holiday essentials, products by Wanders
helped differentiate Target during the holiday season.