Target 2009 Annual Report Download - page 16

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14
fresh rewards
As the wants and needs of our guests evolve, we remain relevant
with continuous innovation that drives protability and advances our
brand. We offer a variety of rewards for guests who use our REDcard
products, including opportunities to earn 10 percent off a future day
of shopping, and to direct Target to donate a percentage of their
purchase amount to a K-12 school of their choice.
In 2009, we introduced new technology that allows guests to redeem
Target GiftCards with their mobile device. In addition, based on the
results of a successful test, we recently launched mobile coupons.
By using innovative technology, we are offering guests greater
convenience and time-saving solutions.
Increasing guest loyalty is more
important than ever, and our nancial
products and services play a key role
in strengthening guest relationships.
The differentiated and innovative designs of our Target
GIFTCARDS make them fun and convenient gift-giving
solutions for every occasion.
Guests responded favorably
to our introduction of COLOR
RECEIPT MARKETING, a key
differentiator in driving loyalty
to Target.
Our REDcard products offer
OPTIONS FOR EVERYONE, and
our rewards programs, combined
with great execution and guest
service, keep guests coming back
to experience Target.