Priceline 2015 Annual Report Download - page 27

eliminate the fees paid to KAYAK for referrals from query results, KAYAK's business and results of operations could be adversely affected.
We rely on the performance of highly skilled personnel; and, if we are unable to retain or motivate key personnel or hire, retain and motivate qualified
personnel, our business would be harmed.
Our performance is largely dependent on the talents and efforts of highly skilled individuals. Our future success depends on our continuing ability to
identify, hire, develop, motivate and retain highly skilled personnel for all areas of our organization. In particular, the contributions of certain key senior
management in the United States, Europe and Asia are critical to the overall management of our business. We may not be able to retain the services of any
members of our senior management or other key employees, the loss of whom could harm our business and competitive position.
In addition, competition for well-qualified employees in all aspects of our business, including software engineers, mobile communication talent and other
technology professionals, is intense both in the United States and abroad. Our international success in particular has led to increased efforts by our competitors and
others to hire our international employees. Our continued ability to compete effectively depends on our ability to attract new employees and to retain and motivate
existing employees. If we do not succeed in attracting well-qualified employees or retaining and motivating existing employees, our business, competitive position
and results of operations would be adversely affected. We do not maintain any key person life insurance policies.
As the size of our business grows, we may become increasingly subject to the scrutiny of anti-trust and competition regulators.
Certain business practices common to the online travel industry have become the subject of investigations by various national competition authorities
("NCAs"), particularly in Europe. Investigations related to Booking.com's contractual parity arrangements with accommodation providers, sometimes also referred
to as "most favored nation" or "MFN" provisions, were initiated by NCAs in France, Germany, Italy, Austria, Sweden, Ireland and Switzerland, and a number of
other NCAs are also looking, or have looked, at these issues. The investigations primarily relate to whether Booking.com's price parity provisions are anti-
competitive because they require accommodation providers to provide Booking.com with room rates that are at least as low as those offered to other OTCs or
through the accommodation provider's website.
On April 21, 2015, the French, Italian and Swedish NCAs, working in close cooperation with the European Commission, announced that they had
accepted "commitments" offered by Booking.com to resolve and close the investigations in France, Italy and Sweden. Under the commitments, Booking.com
replaced its existing price parity agreements with accommodation providers with "narrow" price parity agreements. Under a "narrow" price parity agreement,
subject to certain exceptions, an accommodation provider is still required to offer the same or better rates on Booking.com as it offers to a consumer directly
online, but it is no longer required to offer the same or better rates on Booking.com as it offers to other OTCs. The commitments also allow an accommodation
provider to, among other things, offer different terms and conditions (e.g., free WiFi) and availability to consumers that book with on-line travel companies that
offer lower rates of commission or other benefits, offer lower rates to consumers that book through off-line channels and continue to discount through, among other
things, accommodation loyalty programs, as long as those rates are not published or marketed online. The commitments apply to accommodations in France, Italy
and Sweden and were effective on July 1, 2015. The foregoing description is a summary only and is qualified in its entirety by reference to the commitments
published by the NCAs on April 21, 2015.
We are in ongoing discussions with various NCAs in other countries regarding their concerns. On July 1, 2015, Booking.com voluntarily implemented the
commitments given to the French, Italian and Swedish NCAs throughout the European Economic Area and Switzerland and is working with certain other
European NCAs towards closing their investigations or inquiries. In October 2015 the Irish NCA closed its investigation on the basis of commitments by
Booking.com identical to those given to the French, Italian and Swedish NCAs. In November 2015 the Swiss NCA closed its investigation, prohibiting any
reintroduction of Booking.com's old "wide" parity agreements but permitting Booking.com to retain its existing "narrow" parity agreements with accommodations
in Switzerland. A number of additional NCAs in the European Economic Area have now closed their investigations following Booking.com's implementation of
the commitments in their jurisdictions. However, we are currently unable to predict the impact the implementation of these commitments throughout the European
Economic Area and Switzerland will have on Booking.com's business or on the on-going investigations in other European countries, or on industry practice more
generally. On December 23, 2015, the German NCA issued a final decision prohibiting Booking.com's "narrow" price parity agreements with accommodations in
Germany. The German NCA did not issue a fine, but has reserved its position regarding an order for disgorgement of profits. Booking.com announced that it
intends to appeal the German NCA's decision. An Italian hotel association has appealed the Italian NCA's decision to accept the commitments by Booking.com.
We are unable to predict how these appeals and the remaining
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