Nokia 2008 Annual Report Download - page 35

• In July 2007, we acquired Twango, which provides a comprehensive media sharing solution for
organizing and sharing photos, videos and other personal media. By acquiring Twango, Nokia
is able to offer people an easy way to share multimedia content through their desktop and
mobile devices.
• In October 2007, we acquired Enpocket, a global leader in mobile advertising with technology
and services for planning, creating, executing, measuring and optimizing mobile advertising
campaigns.
• In December 2007, we acquired Avvenu, a company providing secure remote access and private
sharing technology that allows users to access and view PC files remotely.
• In July 2008, we acquired Plazes to enable us to further develop our offering of contextbased
services.
• In November 2008, we acquired OZ Communications, strengthening our position in consumer
mobile messaging.
• In February 2009, we acquired bitside to strengthen and accelerate our mobile development
for Nokia Maps.
As part of our efforts to concentrate on consumer Internet services, we completed or announced the
following disposals in 2008:
• In May 2008, we completed the sale of Identity Systems, an enterprise software development
business, to Informatica Corporation.
• In December 2008, we announced the sale of our security appliance business to Check Point
Software Technologies.
Services consists of five operational subunits—Music, Social Location, Media, Messaging and
Games—each focused on the development of services in their respective areas. The five subunits are
supported by three horizontal teams: People & Places, whose role is to build and develop links
between our five core services, and act as the primary interface between Services and NAVTEQ; Service
Experience, whose role is to develop ways to improve the experience people have when using our
services, in particular working to ensure that there is a common look and feel across the portfolio;
and Service Platforms, tasked with developing the infrastructure upon which we deploy our services;
in particular working to ensure that we are able to deploy them speedily and efficiently. Highlights
from 2008 in our five targeted segments included the following:
Music: In the United Kingdom, we launched our Comes With Music service, an ’allyoucaneat’ offer
where, following the purchase of a Nokia Comes With Musicedition device, users can download freely
from a catalogue of millions of tracks for a predefined period of time—typically one year or longer—
and keep the music once that period is up. Since the yearend, we have also announced the launch of
the service in Australia and Singapore. During 2008, we also expanded the presence of Nokia Music
Store, our digital music store, to 12 countries across three continents. Both Nokia Music Store and the
Comes With Music service include all the major labels and hundreds of independent labels.
Maps: Nokia Maps 2.0 was made available with maps for 150 countries and 15 million points of
interest and features both ‘drive’ and ‘walk’ navigation. We also completed the acquisition of NAVTEQ,
enabling us to start integrating NAVTEQ technology into new services for our customers.
Media: We continued to develop our media sharing capabilities, including our application and content
sharing service Mosh, Widsets and Download! as well as our preload business. In February 2009, we
announced the launch of Ovi Store, a onestop shop that will offer consumers relevant, targeted
media through their social connections and their physical location information. Ovi Store will
consolidate our existing media sharing capabilities.
Messaging: We made a number of announcements in the area of messaging: we announced the
acquisition of OZ Communications, a leading supplier of email, instant and social messaging
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