MasterCard 2011 Annual Report Download - page 15

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•Regions Outside of the United States. MasterCard makes available to customers outside of the United
States a variety of consumer card programs in selected markets throughout the world. Examples of such
programs include MasterCard Electronic™ cards (which offer additional control and risk management
features designed to curb fraud and control exposure in high risk markets) and cards targeted to affluent
consumers (such as Platinum MasterCard®and MasterCard Black™ cards in Latin America, World and
World Elite MasterCard®cards in Europe and Canada and Platinum and World MasterCard®cards in
Asia Pacific, Middle East and Africa (“APMEA”)).
•General Services. All MasterCard credit cards include services, such as lost/stolen card reporting,
emergency card replacement and emergency cash advance, which are generally arranged by MasterCard
and are provided through third-party service providers.
Debit. MasterCard supports a range of payment solutions that allow our customers to provide consumers
with convenient access to funds in deposit accounts and other accounts. Our debit and deposit access programs
may be branded with the MasterCard, Maestro and/or Cirrus logos, and can be used to obtain cash in bank
branches or at ATMs. In addition, MasterCard and Maestro-branded debit products may be used to make
purchases or obtain cash back at the point of sale. Debit programs we offer include Maestro and Gold Maestro, as
well as Standard, Gold, Platinum, Premium and World Debit MasterCard®programs.
•MasterCard-branded Debit Card. MasterCard-branded debit programs issue cards which include
functionality for signature authenticated transactions, as well as PIN-based functionality. For the year
ended December 31, 2011, our MasterCard-branded debit programs generated approximately $1.2
trillion in GDV globally, representing 36% of our total GDV for this period. As of December 31, 2011,
the MasterCard brand mark appeared on approximately 354 million debit cards worldwide, representing
20.1% growth from December 31, 2010. MasterCard-branded debit card programs are offered in the
United States, and are also offered as a complement to existing Maestro-branded debit programs.
•Maestro-branded Debit Card. Maestro is our global PIN-based debit program, and is the only
PIN-based solution that operates globally. Some Maestro cards also feature signature functionality. As
of December 31, 2011, the Maestro brand mark appeared on approximately 752 million cards
worldwide, representing 14.8% growth from December 31, 2010. As of December 31, 2011, Maestro
was accepted for purchases at more than 14.1 million merchant locations globally. Our Maestro brand
has a leading position among PIN-based debit brands in many markets throughout the world,
particularly in Europe. The strong presence of Maestro in Europe positions us well as the SEPA
initiative creates a more open and competitive payment market in many European countries that had
been previously mandated to process domestic debit transactions with domestic processors. The global
acceptance of Maestro contributes to the growth of our debit business and adds value to the services that
we provide to our customers.
•MasterCard Global ATM Solutions. Cirrus is our primary global cash access brand. Any debit, credit
or ATM-accessible prepaid card bearing the MasterCard, Maestro or Cirrus logos could have had access
to cash and account information at approximately 1.9 million participating ATMs around the world as of
December 31, 2011. MasterCard Global ATM Solutions provides domestic (in-country) and cross-
border access to cards allowing for varied types of transactions, including cash withdrawal (deposit
accounts), cash advance (credit accounts), cash drawdown (prepaid accounts), balance inquiries, account
transfers and deposits at ATMs that participate in the MasterCard Worldwide Network.
Prepaid. Prepaid programs involve a balance that is funded with monetary value prior to use. Holders
access funds via a traditional magnetic stripe or chip-enabled payment card which may leverage the PayPass
functionality or other payment devices, such as mobile devices. MasterCard customers may implement prepaid
payment programs using any of our brands. MasterCard provides processing services (including transaction
switching) in support of either magnetic stripe or chip-enabled prepaid card programs. MasterCard provides and
customizes programs to meet unique commercial and consumer needs in all prepaid segments, including
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