MasterCard 2011 Annual Report Download - page 10

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• debit cards typically access a deposit account or other account with accessible funds maintained by the
cardholder; and
• prepaid cards typically access previously-funded monetary value.
The primary general purpose card brands include MasterCard, Visa®, American Express®, JCB®, Diners
Club®, UnionPay®and Discover®. These brands, including MasterCard, have come to be associated with a
variety of forms of payment in the United States and other markets around the world, including (depending on
the brand) credit, charge, debit and prepaid cards. Regional and domestic/local debit brands that require a
personal identification number (“PIN”) for verification are the primary brands in many countries. In these
markets, issuers have historically relied on the Maestro and Cirrus brands (and other brands) to enable cross-
border transactions, which typically constitute a small portion of the overall number of transactions.
In addition to general purpose cards, private label cards comprise a portion of all card-based forms of
payment. Typically, private label cards are credit cards issued by, or on behalf of, a merchant (such as a
department store or gasoline retailer) and can be used only at that merchant’s locations.
Payment Services and Solutions
We provide transaction processing and other payment-related services as well as a wide range of payment
solutions to enable our customers to design, package and implement products and programs targeted to the
specific needs of their customers. We work with customers to provide customized solutions, as well as more
general solutions. Our payment solutions are built upon our expertise in payment programs, product
development, payment processing technology, payment security, consulting and information services and
marketing. We also manage and promote our brands for the benefit of all customers through brand advertising,
promotional and interactive programs and sponsorship initiatives.
Transaction Processing on the MasterCard Worldwide Network
Introduction. We operate the MasterCard Worldwide Network, our proprietary, global payments network
that links issuers and acquirers around the globe to facilitate the processing of transactions and, through them,
permits MasterCard cardholders to use their cards and other payment devices at millions of merchants
worldwide. We process transactions through our network for financial institutions and other entities that are our
customers, in more than 150 currencies in more than 210 countries and territories.
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