Kraft 2013 Annual Report Download - page 89

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EXHIBIT 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in the Registration Statements on Form S-3 (No. 333-191647)
and S-8 (Nos. 333-184873, 333-184872, 333-184180, 333-183868, 333-183867, and 333-183866) of Kraft Foods
Group, Inc. of our report dated February 21, 2014 relating to the financial statements, financial statement schedule
and the effectiveness of internal control over financial reporting, which appears in this Annual Report on Form
/s/ PricewaterhouseCoopers LLP
Chicago, Illinois
February 21, 2014