IHOP 2013 Annual Report Download - page 6
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2 DineEquity 2013 Annual Report
To our DineEquity Family of Shareholders,
What drives our company forward? I believe it’s our
willingness to innovate and evolve in every aspect of
our business. With two iconic brands that have each
retained the number one position2 in their respective
categories for six consecutive years, our strategy has
served us well. With over 3,600 restaurants system-wide,
DineEquity is 99% franchised and one of the largest
full-service restaurant companies in the world. Today,
we’re applying innovation to our business and brands
with an eye toward creating an insurmountable lead for
the long term. We’re capitalizing on the strengths of
our brands and looking at fresh new ways to evolve
the guest experience, expand our appeal, and win the
hearts and minds of core and prospective guests. To
accomplish this, we’re testing new culinary offerings,
continuing to collaborate with franchisees, and inno-
vating our brands at every touch point, with newly
remodeled restaurants, compelling marketing and
advertising, menu refreshes at key times of the year,
a new technology platform at the table, and more.
Innovating to drive growth
Looking ahead, we’re focusing our innovative approach
in key areas and enhancing our ability to evolve in support
of our goals. Internally, we’re optimizing our organizational
structure, and leveraging resources across both brands
Julia Stewart
Chairman and Chief Executive Officer
2
Nation’s Restaurant News, “Top 100,” June 24, 2013 [Applebee’s® rank based on U.S. system-wide sales in
the “casual” dining category; IHOP® rank based on U.S. system-wide sales in the “family” dining category.]
3
www.fastcompany.com/most-innovative-companies/2013/industry/food.
‘‘ At DineEquity® we all contri