IHOP 2013 Annual Report Download - page 11

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At DineEquity,® innovation is a cornerstone of
our culture. It inspires us to evolve our business
and brands every day, in ways both large and
small. Whether we’re launching new strategies for
advertising and marketing, designing new ways
for consumers to access our brands, creating new
culinary offerings, achieving new synergies, or
expanding our international footprint, we’re always
looking for innovative ways to build upon our
leadership position and create sustainable value.
7
we innovate.