IHOP 2013 Annual Report Download - page 3
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Social media growth
We dramatically expanded Applebee’s®
social media presence from 3.7 million to over
5 million Facebook Likes, and from 64,010 to
252,054 Twitter followers by year’s end.
From 2012 to 2013, direct @mentions to
IHOP® (@IHOP) more than doubled—going
from 47K to 141K, and tweets containing the
word IHOP stayed consistent at 4 million.
Industry-leading marketing
Applebee’s Food Network® vignettes were
among the highest scoring spots in Applebee’s
history, and secured one of the top-rated spots
across the casual dining category in 2013.1
3.7 million
Facebook Likes
64,010
Twitter Followers
5+ million 252,054
Everyone starts
1
Source: Advertising benchmarking scores provided by Ace Metrix.