IHOP 2013 Annual Report Download - page 18
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We’re
always look
for
At DineEquity,® making a difference in our communities is
part of our DNA. Every year, DineEquity team members
and franchisees raise millions of dollars for worthy causes
in the communities we serve.
Six years ago, we began offering veterans and active duty
military a free meal at Applebee’s® on Veterans Day. Today,
many other brands inside and outside our competitive
set are doing the same. We are proud to have started
a movement that ultimately benefits our veterans, but
also saw this as a challenge—how can we do even more,
to ensure that veterans and active duty military make
Applebee’s their first choice on this special day? In 2013,
In 2013, we collectively raised over
$23 million for our communities
and charities.
14 DineEquity 2013 Annual Report