IHOP 2013 Annual Report Download - page 5
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1
Best in breakfast
IHOP®’s newly designed menu
launched in over 1,500 restaurants in
June 2013, and has helped to enhance
sales performance, bolster our lead in
the Family Dining category, and create
a better guest experience.
Even more international
In 2013, IHOP restaurants opened for the first
time in Saudi Arabia, Kuwait, and the Philippines.
Additionally, Applebee’s expanded into Egypt and
the Dominican Republic.
So, what do we
do dierently?
new menus in
1,500+
IHOP locations