IHOP 2013 Annual Report Download - page 19

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ing
creative ways to give back.
we injected fresh momentum into our Veterans Day
celebration by choosing music star Gavin DeGraw as
our celebrity ambassador. We then held a free concert for
the veterans and active duty military in Lindenhurst, NY,
as a reward for collecting the most thank yous online.
We’ll continue to keep Veterans Day and our Thank You
Movement going strong, so that we can generate thank
yous every year for all of our veterans and active duty
military, the real heroes in our neighborhoods.
In the past eight years, IHOP® has raised over $13 million
and given away more than 14 million pancakes, through
our franchisees’ participation in National Pancake Day.
Every year on National Pancake Day, IHOP restaurants
offer guests a free short stack of our famous buttermilk
pancakes, and invite guests to make a voluntary donation
to Children’s Miracle Network Hospitals and other local
charities. Guests can also purchase Miracle Balloons to help
IHOP meet its fundraising goal. Proceeds from this event
help provide life-saving care, equipment and programs
at Children’s Miracle Network member hospitals. IHOP
dialogue on Twitter spiked around National Pancake Day
in both 2012 and 2013, further proof that people talk
about—and care about—this event. What started with
National Pancake Day and Veterans Day has evolved into
a nationwide movement that extends throughout the year.
And we’re always on the lookout for ways to do more.
Our award-winning franchisees in their own words
Alex’s Lemonade Stand Foundation is more than just
a charity to us—it is part of our culture ... [Winning the
“Heart of Apple”] Award is reinforcement that we are
doing everything in our power to honor and uphold
Alex’s memory.”
— Jeff Warden, President & CEO of The Rose Group,
a leading Applebee’s® franchisee who has won the
“Heart of Apple” Award three times
Being presented the Inaugural “Heart of IHOP” Award
reinforces our belief that ... being in the service of the
needs of our communities builds stronger character
for our people, a stronger set of core values for our
organization, and a stronger position for the iconic
IHOP brand in our communities!”
— Robert Tomlinson, President, Peak Restaurant
Partners, a leading IHOP franchisee
15