Berkshire Hathaway 2003 Annual Report Download - page 70

69
In June 1996, Berkshire’ s Chairman, Warren E. Buffett, issued a booklet entitled “An Owner’s Manual”
to Berkshire’ s Class A and Class B shareholders. The purpose of the manual was to explain Berkshire’ s broad
economic principles of operation. An updated version is reproduced on this and the following five pages.
____________________________________________________________________
OWNER-RELATED BUSINESS PRINCIPLES
At the time of the Blue Chip merger in 1983, I set down 13 owner-related business principles that I thought
would help new shareholders understand our managerial approach. As is appropriate for “principles,” all 13 remain
alive and well today, and they are stated here in italics.
1. Although our form is corporate, our attitude is partnership. Charlie Munger and I think of our
shareholders as owner-partners, and of ourselves as managing partners. (Because of the size of our
shareholdings we are also, for better or worse, controlling partners.) We do not view the company itself as
the ultimate owner of our business assets but instead view the company as a conduit through which our
shareholders own the assets.
Charlie and I hope that you do not think of yourself as merely owning a piece of paper whose price wiggles
around daily and that is a candidate for sale when some economic or political event makes you nervous.
We hope you instead visualize yourself as a part owner of a business that you expect to stay with
indefinitely, much as you might if you owned a farm or apartment house in partnership with members of
your family. For our part, we do not view Berkshire shareholders as faceless members of an ever-shifting
crowd, but rather as co-venturers who have entrusted their funds to us for what may well turn out to be the
remainder of their lives.
The evidence suggests that most Berkshire shareholders have indeed embraced this long-term partnership
concept. The annual percentage turnover in Berkshire’ s shares is a small fraction of that occurring in the
stocks of other major American corporations, even when the shares I own are excluded from the
calculation.
In effect, our shareholders behave in respect to their Berkshire stock much as Berkshire itself behaves in
respect to companies in which it has an investment. As owners of, say, Coca-Cola or Gillette shares, we
think of Berkshire as being a non-managing partner in two extraordinary businesses, in which we measure
our success by the long-term progress of the companies rather than by the month-to-month movements of
their stocks. In fact, we would not care in the least if several years went by in which there was no trading,
or quotation of prices, in the stocks of those companies. If we have good long-term expectations, short-
term price changes are meaningless for us except to the extent they offer us an opportunity to increase our
ownership at an attractive price.
2. In line with Berkshire’s owner-orientation, most of our directors have a major portion of their net worth
invested in the company. We eat our own cooking.
Charlie’ s family has 90% or more of its net worth in Berkshire shares; my wife, Susie, and I have more
than 99%. In addition, many of my relatives — my sisters and cousins, for example — keep a huge portion
of their net worth in Berkshire stock.
Charlie and I feel totally comfortable with this eggs-in-one-basket situation because Berkshire itself owns a
wide variety of truly extraordinary businesses. Indeed, we believe that Berkshire is close to being unique in
the quality and diversity of the businesses in which it owns either a controlling interest or a minority
interest of significance.
Charlie and I cannot promise you results. But we can guarantee that your financial fortunes will move in
lockstep with ours for whatever period of time you elect to be our partner. We have no interest in large
salaries or options or other means of gaining an “edge” over you. We want to make money only when our
partners do and in exactly the same proportion. Moreover, when I do something dumb, I want you to be
able to derive some solace from the fact that my financial suffering is proportional to yours.
*Copyright © 1996 By Warren E. Buffett
All Rights Reserved