Audi 2013 Annual Report Download - page 94

A car that moves through trac without anyone steering it A car that moves through trac without anyone steering it ? ?
A car that uses pulses of light throughout the interior to send A car that uses pulses of light throughout the interior to send
signals to its driver signals to its driver ? Just a few years ago, such ideas were still ? Just a few years ago, such ideas were still
just abstract visions just abstract visions ; today, Audi is developing them for series ; today, Audi is developing them for series
production. production. “We are closing the gap between science fiction “We are closing the gap between science fiction
and reality on the road,”and reality on the road,” said Prof. Rupert Stadler, Chairman said Prof. Rupert Stadler, Chairman
of the Board of Management of AUDI AG, during the brand’s of the Board of Management of AUDI AG, during the brand’s
pre-show keynote at the International Consumer Electronics pre-show keynote at the International Consumer Electronics
Show (CES).Show (CES).
The annual The annual CESCES in Las Vegas has almost turned into a home in Las Vegas has almost turned into a home
game for Audi. The Company made its first appearance at the game for Audi. The Company made its first appearance at the
world’s most important electronics trade show in 2011, and world’s most important electronics trade show in 2011, and
already recognized back then that this trade show is equal parts already recognized back then that this trade show is equal parts
shining stage and marketplace of possibilities. Its audience is shining stage and marketplace of possibilities. Its audience is
unconventional and young, and what exhibitors present there unconventional and young, and what exhibitors present there
are occasionally market-ready technology, frequently projects are occasionally market-ready technology, frequently projects
and often ideas, impetus. and often ideas, impetus. “We are the carmaker with the most “We are the carmaker with the most
innovations based on electrics and electronics,” explained innovations based on electrics and electronics,” explained
Stadler.Stadler. “This is due in part to close collaboration with the elec “This is due in part to close collaboration with the elec--
tronics industry, which we continue to intensify. We are contin-tronics industry, which we continue to intensify. We are contin-
uously improving our cars with new hardware and fresh ideas, uously improving our cars with new hardware and fresh ideas,
with new brainware.” One example of this in Las Vegas, the City with new brainware.” One example of this in Las Vegas, the City
of Light, was the of Light, was the Solunar study Solunar study – a model in which colored light – a model in which colored light
in every part of the interior communicates with the driver and in every part of the interior communicates with the driver and
flows outward to the exterior. Another is the Audi Sport quattro flows outward to the exterior. Another is the Audi Sport quattro
laserlight concept show car. Prof. Dr.-Ing. Ulrich Hackenberg, laserlight concept show car. Prof. Dr.-Ing. Ulrich Hackenberg,
Member of the Board of Management for Development, deMember of the Board of Management for Development, de--
scribed the coupe as follows scribed the coupe as follows : “An eye-catcher with a power output : “An eye-catcher with a power output
of 515 kW (700 hp), a brawny muscle car and a highly ecient of 515 kW (700 hp), a brawny muscle car and a highly ecient
plug-in hybrid in one. And the laser light is three times more plug-in hybrid in one. And the laser light is three times more
powerful than LED headlights. It is the light of the future.” The powerful than LED headlights. It is the light of the future.” The
world is getting smarter and smarter. Completely new solutions world is getting smarter and smarter. Completely new solutions
are possible and seeming contradictions can be reconciled on the are possible and seeming contradictions can be reconciled on the
Internet of tomorrow, as was evident at the CES, thanks to intelInternet of tomorrow, as was evident at the CES, thanks to intel--
ligent, highly connected microelectronics. Audi is driving this ligent, highly connected microelectronics. Audi is driving this
progress forward together with strong partners such as Google, progress forward together with strong partners such as Google,
NVIDIA and Qualcomm. NVIDIA and Qualcomm. With Audi connect, the internally With Audi connect, the internally
networked car of today is developing into a car that communinetworked car of today is developing into a car that communi--
cates seamlessly with its driver, the Internet and other road cates seamlessly with its driver, the Internet and other road
users.users. The development engineers are continuously assembling The development engineers are continuously assembling
new mosaic tiles into a big picture. “In the electronics industry, new mosaic tiles into a big picture. “In the electronics industry,
innovation cycles are extremely short and the competition is innovation cycles are extremely short and the competition is
particularly intense,” explained Hackenberg. “We feel obligated particularly intense,” explained Hackenberg. “We feel obligated
to become even faster and even more progressive.” One of the to become even faster and even more progressive.” One of the
innovations that Audi showed at the CES is the so-called zFAS innovations that Audi showed at the CES is the so-called zFAS
board, which integrates the control units of all driver assistance board, which integrates the control units of all driver assistance
systems in a tight space. It is the future brain of the car for systems in a tight space. It is the future brain of the car for
piloted driving that makes the driver’s job easier. Another solu-piloted driving that makes the driver’s job easier. Another solu-
tion is the Audi virtual cockpit – a display that replaces the analog tion is the Audi virtual cockpit – a display that replaces the analog
instruments in the new Audi TT combined with an updated operinstruments in the new Audi TT combined with an updated oper--
ating concept for the Audi Multimedia Interface MMI. At its core ating concept for the Audi Multimedia Interface MMI. At its core
is a super-fast Tegra 30 (T30) processor from NVIDIA.is a super-fast Tegra 30 (T30) processor from NVIDIA.
Audi garnered plenty of attention and multiple awards from Audi garnered plenty of attention and multiple awards from
the trade press for its innovations at the CES. And development the trade press for its innovations at the CES. And development
continues. The Company has announced a collaboration with continues. The Company has announced a collaboration with
Google and will soon seamlessly integrate Android mobile de-Google and will soon seamlessly integrate Android mobile de-
vices into the car. “Connectivity and mobility are deeply intervices into the car. “Connectivity and mobility are deeply inter--
twined,” said Stadler at the CES. twined,” said Stadler at the CES. “We are in an era in which we “We are in an era in which we
are no longer continuously improving just the car. We are in are no longer continuously improving just the car. We are in
the process of redefining the mobility of the future.”the process of redefining the mobility of the future.”
PHOTOS : PHOTOS : AUDI AGAUDI AG
“We are working in a tight network with the electronics industry,” said Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG at the CES.“We are working in a tight network with the electronics industry,” said Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG at the CES.
Fuel consumption and emission figures at the end of the Annual ReportFuel consumption and emission figures at the end of the Annual Report
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