Audi 2013 Annual Report Download - page 193

CORPORATE RESPONSIBILITY
EMPLOYEES
MANAGEMENT REPORT
190
A
Audi also enjoys a high profile as an attractive employer at
international level: In Belgium, AUDI BRUSSELS S.A./N.V. was
voted “Employer of the Year” for the first time in 2013. This
was the finding of a survey of around 9,000 young professionals
combined with the ratings of a panel of experts. The project
was carried out by the Internet platform Références/Vacature in
association with the personnel consulting agency Acerta and the
Vlerick Business School (www.bruessel.diplo.de/Vertretung/
bruessel/de/06_20Wirtschaft/Aktuelles_20aus_20der_20
Wirtschaft/Seite__Employeroftheyear2013.html – link only
available in German).
On top of this achievement, the Hungarian subsidiary AUDI
HUNGARIA MOTOR Kft. in Győr was voted the country’s most
attractive employer for the fifth year in a row. This was the
outcome of a survey conducted by management consultants
Aon Hewitt and the international student organization AIESEC
(www.budapester.hu/2013/03/09/audi-hungaria-weiterhin-
bester-arbeitsplatz/ – link only available in German).
As part of its international development, the Audi Group also
expanded its trainee programs. The “StartUp Europe” program
was opened up to applicants from Italy in December 2013,
building on the venture’s successful launch in Spain in 2012.
This international trainee program is aimed at job-seeking
engineers who have recently graduated; it is offered jointly by
Audi and Volkswagen. The purpose of the two-year program is
to qualify and develop engineers in preparation for long-term
employment. In addition, Audi began training its first young
skilled workers in Mexico in September 2013.
Clear positioning and communication are important require-
ments for achieving our strategic goal of “Attractive employer
worldwide.” For that reason we developed the “Working at
Audi” personnel marketing campaign last year and rolled it out
throughout Germany. In the Queb Award 2013, the Company
achieved an outstanding third place with its campaign in the
“Excellence Employer Branding” category (www.queb.org/
deutsche-bahn-gewinnt-den-queb-award-2013/ – link only
available in German).
/ TRAINING AND ADVANCEMENT
A total of 715 young people embarked on their training in
one of 23 vocations at our two German sites Ingolstadt and
Neckarsulm in the 2013 fiscal year.
As of the end of the year, there were a total of 2,465 apprentices
and dual-system students working at AUDI AG. The figure
includes around 200 young people taking part in a dual voca-
tional training program which will qualify them for admission
to a university of applied science.
32 young people had the opportunity to spend three months
working in other European countries in the 2013 fiscal year.
These apprentices were assigned to nine different locations
throughout the Volkswagen Group. AUDI AG also offers this
opportunity to apprentices from other Group companies.
The Audi vocational training system underwent further refine-
ment based on the German dual system. The combination of
tuition at a vocational college and in-company training is a
successful model that is now also being rolled out at our loca-
tions worldwide. Regional, mostly state-run technical colleges
combined with practical experience at company training centers
and learning stations are the key to practice-based training for
our employees. The training model has already been used suc-
cessfully at our Hungarian plant in Győr for the past 12 years.
Dual vocational training is currently being piloted in Brussels.
In China, the FAW-Volkswagen Automotive Company, Ltd. joint
venture, in which AUDI AG holds an interest, cooperates with
the vocational college in Changchun and is expanding the scope
of its involvement.
The focal areas for advanced training in 2013 were the key tech-
nologies of lightweight construction, connectivity and electri-
fication, along with internationalization as a strategic area of
action. Within our efforts to develop the production network
worldwide, the Győr (Hungary), Foshan (China) and San José
Chiapa (Mexico) sites were given particular attention.
/ HEALTH MANAGEMENT
The central goal of our occupational health management is to
promote and preserve the health of our workforce. This is also an
aspect of corporate management at Audi and spans everything
from workplace ergonomics and deployment consultancy to the
gradual reintegration of employees after a lengthy absence due
to illness. The Health Care, Human Resources and Industrial
Safety areas all play an important part in occupational health
management, as do the managers in all business divisions and the
Works Council. They actively assist in ensuring that employees
are deployed in accordance with their health requirements, and
that they remain employable.