Audi 2013 Annual Report Download - page 136

Near Riolo, we come upon a second Lamborghini in the lane
next to ours, a brand-new Aventador LP 700-4 Roadster : ag-
gressive styling and a V12 engine, the top model in the line.
“The Aventador is an exquisite cross between luxury and power,
but thanks to a body made almost entirely of carbon fiber, it
actually skips a generation.”
Continuous innovation has been
a recurring theme over these
50 years : The V12 engine, for
instance, has always been an
icon. It is a constant frontrunner
in terms of power and technology.
The heart of the Lamborghini
Aventador is a new development in lightweight construction
and the most powerful production V12 ever fitted in a
Lamborghini. Or the materials research being conducted by
Lamborghini at a lab in Seattle in collaboration with the University
of Washington. Here, work is being done on the development
of composite materials such as carbon fiber. And then of course
there’s the continuous exchange with Audi. This alliance is a
complete success, as demonstrated by more than just the
rising sales figures. “Audi and Lamborghini both share common
values. This allowed us to maintain our DNA while converging
with each other with respect to different technologies.”
As we navigate the hairpin turns of the Apennines, the road
takes a steep upward incline toward Zocca, near Modena. And
as we climb, our thoughts are drawn to the challenges the
future will bring. Lamborghini produces special limited-edition
models such as the Veneno. “We make full use of our designers’
creativity so that we have something to oer at every car show
and can surprise the experts : The Veneno is a tribute to the 50th
anniversary,” says Reggiani. Not forgetting the development
of the Gallardo successor, the Huracán LP 610-4, of course.
On the straightaway, the V10 engine in the Squadra Corse
demonstrates its explosive power. The sun is setting and lights
illuminate the details of the interior, the red and black of the
sporty leather. “Every centimeter of every Lamborghini is made
by experienced craftspeople. And at the same time, it is a
concentrate of cutting-edge technology.” A perfect combination
that suits customers. This is also thanks to the “ad personam”
customization program, which allows customers to configure
every detail to match their personal taste.
And now this extraordinary bull must return to its shed. One
last red light, and next to it a small boy who excitedly pulls
on his mother’s hand : “Mamma, Mamma, un Lamborghini !”
That’s how it’s been for 50 years. And the way it will be for
50 years to come. Whenever these fervent-hearted bulls
come into view ...
“A GALLARDO SQUADRA CORSE
IS LIGHTWEIGHT AND FAST,
AGILE AND NIMBLE UNDER ALL
AGILE AND NIMBLE UNDER ALL
CONDITIONS.”
Driving pleasure that pushes the limits of what’s possible ...
... while remaining very safe on the road. That’s Lamborghini.
Here, you can see for yourself how exciting it feels. The video
shows our anniversary spin with chief developer Maurizio
Reggiani from the driver’s perspective.
PHOTO : Olaf Hauschulz
Fuel consumption and emission figures at the end of the Annual Report
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