Audi 2013 Annual Report Download - page 107
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 |
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The future should be fast, exhilarating and
definitely not boring : I knew from the age of seven,
when I rode along as a passenger in a race car,
how my tomorrow would feel. I sensed that a car
is more than a useful object : It makes life easier,
but above all, much more beautiful.
We can reinforce this idea further today and
tomorrow. With the Audi e-tron plug-in hybrid,
which is more car rather than less. With digital
technologies that turn fans in Kuala Lumpur,
Ingolstadt and Honolulu into neighbors. With Audi
City cyberstores, where I compose my Audi from
hundreds of millions of possibilities. And with high
performance from Audi Sport, which lets me start
up the race car again.
Luca de Meo
/Marketing and Sales
Mr. de Meo,
what do you focus on today when
you think about tomorrow?
THE BOARD OF MANAGEMENT
105