Audi 2013 Annual Report Download - page 152

BASIS OF THE AUDI GROUP
STRATEGY
MANAGEMENT REPORT
149
A
To gauge its sustainability performance, Audi took part as in
previous years in the renowned oekom research corporate
rating and achieved “Corporate Responsibility Prime Status”
for its above-average commitment. The information gleaned
from the rating is channeled into guidelines and activities in
order to strengthen our corporate responsibility.
Materiality matrix
// WE SHAPE AUDI
The challenges presented by continuous volume growth, a
steadily expanding product range, growing internationaliza-
tion and the development of new technologies and business
areas can only be tackled by drawing on the expertise, pas-
sion and innovativeness of all employees, and on an organi-
zation specifically primed to handle them. Structures and
processes are therefore constantly being refined and adjust-
ed. Product and investment decisions are made specifically
with an eye to delivering maximum customer benefit.
/ GOALS
// SUPERIOR FINANCIAL STRENGTH
A sustained and continuous profit performance is the indicator
of a company’s financial strength. Within the scope of our
value-oriented, responsible corporate management approach,
growth only meets the premium standards of Audi if it is si-
multaneously profitable. In other words, qualitative growth is
our priority. Effective structures and processes, systematic
investment management and the ongoing optimization of
costs are of prime importance.
Thanks to our high level of self-financing, we have consider-
able scope to invest and act. Fundamentally covering invest-
ment from self-generated cash flow remains a key pillar of our
corporate strategy. In addition, the key rate of return ratios
reflect our Company’s high profitability and provide evidence
that the Audi Group is among the most successful automotive
manufacturers in the world.
Detailed information on the “Financial performance”
and “Financial position” of the Audi Group can be
found on pages 173 f. and 176.
Relevance for Audi
Relevance for stakeholders
P
P
P
P
P
E
E
E
E
E
E
E
E
E
E
S
S
S
O
OO
O
O
OOperations
Innovation and
increased
efficiency
Fuel consumption
and emissions
Economic
stability
Customer
orientation
Future
mobility
PProduct
SSociety
EEnvironment
EEmployees