Audi 2013 Annual Report Download - page 73

2 – INTERACTIVE THEORY The CLT program begins
with the presentation of alternative drive technologies such
as the new g-tron and the new e-tron. Alexander firmly
believes that this is our future. The group listens intently and
is impressed when the trainer shows the driving range of the
e-tron on an interactive map : It can drive from Moscow to
Riga or Kazan. A whisper runs through the room. Alexander is
enthralled : “This map will also interest our customers.” At
the CLT, information is not conveyed through dry presentations
or endless charts, but with modern tools and interactive
shows – a combination of visualization and fun.
“The CLTs build on one another progressively,” is how Christian
Bauer explains the concept. For example, tron technologies were
first presented in early 2013, and the tron Campus followed
in the autumn. In 2014, CLT participants can then check out
the new products in the dynamic handling area and shift a few
gears themselves.
3 – NEW SCHOOL Time to move on to the next training
module. Maxim Chindyaskin suddenly stops in the middle of
conversation, runs towards the center of the room and takes
one photo after another with his cell phone. The reason :
The static product experience at the CLT is the first opportunity
these participants have to experience the new A8 live – a
definite highlight. Maxim and his colleagues stand in a tight
circle around the sedan and discuss selling points for the new
A8. Styling ! Innovation ! Sports appeal !
Maxim has been working in the Fleet Department at Audi Russia
in Moscow for six years now and knows the product and the
market well. “I like the fact that we are not restricted in our
discussions, that we can talk openly about things,” he says.
All participants have an iPad® in their hand on which innovations
are communicated interactively and which they can use to
analyze and evaluate the A8. This is not a lecture, but a joint
discussion, a real-time survey of opinion among Audi experts.
Every topic comes to life this way. The “Audi Lighting Technology”
teaching segment, for example, oers facts, facts, facts – as well
as high entertainment value. To illustrate the advantages of the
new Matrix LED headlights, the CLT team installed various
lighting systems in a large room. This lets participants see at a
glance how LED lights produce a brighter light that is more
pleasing to the eye. A special feature : A camera detects oncom-
ing cars and motorcycles and dims individual high-beam
segments so that the best possible visibility is guaranteed, but
without dazzling other road users. The CLT trainer follows his
words with actions, takes out a flashlight and shines it into the
light cone of the Matrix LED headlights. The camera immediately
detects this and the headlights no longer shine on him. However,
an array of LEDs continues to shine all around him. With every
movement the trainer makes within the cone of light, the Matrix
LED headlights react directly and dim their light there according-
ly. When the trainer steps out of the cone of light, all LEDs light
up again with full power. “It’s engineered so that the driver can
concentrate on the road,” explains the trainer, “and not on the
light switch.” The demonstration is received with applause.
The tasks and tests are no less fun for participants. Now and
then quiet jubilation can be heard when a work group has just
solved another task on the iPad®. Incidentally, in the post-
tests, which measure the learning curve of CLT participants,
over 90 percent of the answers are correct.
4 – SOFT SKILLS 8 p.m. At the end of the first day of CLT,
the focus is not on high tech or design, but on soft skills and
networking eects. A wooden Alpine chalet was built near the
airport for the Audi Oktoberfest to celebrate the legend of
Bavaria – with lederhosen and high-tech sedans, traditional
dirndl dress and cutting-edge design, accompanied by beer,
Bavarian delicacies and a brass band.
Lisa Trubitsina is already participating in CLT for the eighth
time in autumn 2013. And she has never been bored. “It is
exciting every time,” says the 33-year-old. “I always experience
new places, new ideas, new people.” In the background, a
colleague from Spain taps into the wooden keg. CLT partici-
pants from Russia, Poland, Germany, Spain and the Nether-
lands exchange phone numbers, e-mail addresses and talk
about their experiences. “The encounter between colleagues
is important for successful training,” emphasizes Lisa, who
is already looking forward to sharing impressions, videos and
photos from CLT with her colleagues in Moscow. She is con-
vinced that people are the best information carriers.
PHOTOS : Benjamin Tafel
Find out what
genuine delight
looks like.
View a video of
Central Launch
Training here.
ACT INSPIRINGLY
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