Audi 2013 Annual Report Download - page 163

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ECONOMIC REPORT
RESEARCH AND DEVELOPMENT
MANAGEMENT REPORT
160
A
resume full power, including the sections that had previously
been off. There is also the supplementary function of marker
lights, which are linked to the optional night vision assistant.
If a person is detected in the critical area in front of the car,
individual LEDs flash three times in short succession. This picks
out the pedestrian from their surroundings and alerts the driver.
The function of predictive cornering lights is also realized using
light-emitting diodes in the Audi Matrix LED headlights. These
adjust the light’s focal point in the direction of the bend by
specifically increasing or dimming the light intensity just before
the steering has even been turned.
As well as increasing convenience, Matrix LED headlight tech-
nology demonstrably benefits fuel efficiency. The European
Commission has confirmed this in bench tests and recognized
our new lighting technology as an eco-innovation
(www.automobilwoche.de/article/20130417/NACHRICHTEN/
130419923/eu-bestatigt-erstmals-oko-innovation-eines-
autoherstellers – link only available in German).
/
FUTURE MOBILITY
//
AUDI E-TRON
Electric drive systems are acquiring increased importance as a
means of further reducing our vehicles’ CO2 emissions and
establishing the basis for carbon-neutral mobility. The Audi
Group has brought together all activities that revolve around
electric mobility under Audi e-tron. The emphasis is on a com-
prehensive approach where all systems and components are
harmonized in order to fully exploit their potential. We un-
veiled the first showcar with electric drive as far back as fall
2009, and a great many studies and concept cars have since
followed. In 2013, the Audi Group presented another concept
vehicle at the International Motor Show (IAA) in Frankfurt am
Main to mark the 30th anniversary of the Sport quattro – the
Audi Sport quattro concept. The Audi allroad shooting brake
showcar followed in January 2014 at the Detroit Motor Show.
The first Audi production model with plug-in hybrid drive in the
form of the A3 Sportback e-tron will go on sale in 2014 – further
models will follow.
Audi e-tron studies
9 / 2009 1 / 2010 3 / 2010 9 / 2010 4 / 2011 9 / 2011 4 / 2012 9 / 2012 9 / 2013 1 / 2014
Audi e-tron
IAA Frankfurt
Audi A3 e-tron concept
Auto Shanghai
Audi A1 e-tron
Geneva Motor Show
Audi urban concept
IAA Frankfurt
Audi A6 L e-tron concept
Auto China 2012 Beijing
Audi sport quattro concept
IAA Frankfurt
Detroit showcar Audi e-tron
Detroit Motor Show
Audi e-tron Spyder
Paris Motor Show
Audi A2 concept
IAA Frankfurt
Audi crosslane coupé
Paris Motor Show
Audi allroad shooting brake
Detroit Motor Show