Audi 2013 Annual Report Download - page 112

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3
2
DECEMBER 2013DECEMBER 2013
APRIL 2014
Audi won the 24 Hours of Le Mans for the
second time in a row with a hybrid race car
and quattro drive in 2013, thus writing
another chapter of its unparalleled success
story in the world’s most important endurance
race. Loïc Duval (F), Tom Kristensen (DK)
and Allan McNish (GB) took the checkered
flag. “Our brand’s 12th victory at Le Mans is
the result of our engineers’ unwavering
spirit of innovation, the unconditional dedi-
cation of the entire team, and the skill
and strong nerves of our drivers,” emphasized
Prof. Rupert Stadler, Chairman of the
Board of Management of AUDI AG, who as
usual was at Le Mans to watch the race.
AN EVEN DOZEN
/// THE WORLD PREMIERE
The Company presented the new race car to
its guests and invited media representatives
at the Audi Sport Finale in Ingolstadt on
December 18, 2013.
/// IN THE PHOTO STUDIO
On December 8, 2013, Audi published the first studio photo
of the race car. A few days later, the public saw additional
shots of the new Audi R18 e-tron quattro and gained initial
insights into the technical innovations.
/// THE RACE DEBUT
On April 20, 2014, the hybrid sports
car will celebrate its racing premiere
at the 6 Hours of Silverstone, the first
of eight WEC races.
PHOTOS : AUDI AG, Rasmus Kaessmann
PL AY STRATEGICALLY
110