Audi 2013 Annual Report Download - page 147

BASIS OF THE AUDI GROUP
STRUCTURE
MANAGEMENT REPORT
144
A
STRUCTURE
/ COMPANY
AUDI AG is the parent company of the Audi Group and, in supply-
ing the products of the Audi brand, is one of the world’s leading
automotive manufacturers of premium cars. Its business activ-
ities comprise in particular the development, production and
sale of cars, along with the task of managing the Audi Group.
In addition to AUDI AG, the Audi Group comprises all subsidi-
aries in which AUDI AG holds a direct or indirect interest, or over
which it exercises direct or indirect influence. The Group is a
fundamentally decentralized organization, with the individual
subsidiaries conducting their business activities independently.
For detailed particulars of the Group companies,
please refer to the statement of interests pursuant
to Sections 285 and 313 of the German Commercial
Code (HGB), which can be accessed online and is
permanently available at www.audi.com/subsidiaries.
The Management Reports of AUDI AG and the Audi Group are
combined in this report for the first time.
The Audi Group delivered a total of 1,751,007 (1,634,312)
cars to customers in the past fiscal year. The core brand Audi
increased its total number of units delivered by 8.3 percent to
1,575,480 (1,455,123) vehicles – a new all-time record for the
Company. The brand with the four rings is especially noted for
its unmistakable design, innovative technologies and high
quality standards. This is expressed by the brand essence
“Vorsprung durch Technik,” which comprises the brand values
sportiness, progressiveness and sophistication.
Deliveries of the Lamborghini brand likewise made very good
progress, with 2,121 (2,083) supercars handed over to cus-
tomers in the 2013 fiscal year. The high-performance models
of the traditional Italian brand are the embodiment of extreme
driving dynamics, modern and unmistakable design, lightweight
construction as well as high-caliber materials and build quality.
In addition, the sales subsidiaries of the Audi Group handed
over 173,406 (177,106) cars of other Volkswagen Group
brands to customers in the past fiscal year.
The Ducati brand delivered 44,287 (16,786) motorcycles last
year. The prior-year figure includes only the motorcycles deliv-
ered after the acquisition of the Ducati Group in July 2012. For
the full year, a total of 44,102 bikes were delivered to custom-
ers in 2012. The motorcycles of the Ducati brand are noted
above all for their sports appeal, modern design, low weight
and high-performance engines.
Deliveries of the Audi Group by segment and brand
2013 2012
Audi brand 1,575,480 1,455,123
Lamborghini brand 2,121 2,083
Other Volkswagen Group brands 173,406 177,106
Automotive segment 1,751,007 1,634,312
Ducati brand 1) 44,287 16,786
Motorcycles segment 44,287 16,786
1) The prior-year figures refer to the period July through December 2012 following initial
consolidation in July 2012.
BASIS OF THE AUDI GROUP
With the Audi and Lamborghini brands, the Audi Group has long been one of
the most successful car manufacturers in the premium and supercar segment.
Since 2012, motorcycles of the traditional Italian brand Ducati have
complemented the product range of the Audi Group.