Audi 2013 Annual Report Download - page 38

Mr. Innovator #
Mr. InnovatorJunior # Michael_Ryder
Michael_Ryder #
Mr. Innovator
Mr. InnovatorJunior #
Mr. Innovator # Michael_Ryder
eTicket #
Mr. Innovator # Mr. InnovatorJunior # Michael_Ryder
Mr. Innovator #
Michael_Ryder # Mr. InnovatorJunior
SOCCER30 #
Mr. Innovator # Mr. InnovatorJunior
AudiSystem #
Mr. Innovator
AudiSmartAssist #
Mr. Innovator
Just drove past the new soccer arena. Turned out really nice. I’ll get
tickets for the first game.
Thanks. Have to see it from the inside. Everything is completely
carbonized!
Wow, Dad. Count me in. But please get front row seats!
Three tickets for the New England Revolution vs. D.C. United game,
row 1, seats 14 to 16 have been reserved for you. Have fun!
Wow, that was fast. @Junior: Want to play a round of SOCCER 30?
We have to prepare ourselves, after all.
Your multiplayer game has been started. The hologram is being con-
structed. Enjoy!
Piloted driving activated.
Your e-bike will be waiting for you at the mobility hub in 5 min.
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A look back. The first Audi Urban Future Award was presented
by AUDI AG in 2010. Honors went to Jürgen Mayer H. for his
“A.Way” concept for tomorrow’s urban mobility, which stands
for interactive communication between the modes of transport
and their environment. The digital technologies of the car and
its surroundings enable new forms of perception. With this,
what we experience takes center stage, so that we can interact
in a completely new way with the urban environment.
In 2012, the award moved to the next phase, with architecture
firms from five megacities developing mobility concepts adapted
to their home regions. Höweler+Yoon Architecture won with
their inspiring “Shareway 2030” vision for the Boston/Wash-
ington metropolitan region, which is home to 49 million people.
Working with Audi, they then took a closer look at the mobility
system for the 4.6 million residents of Greater Boston – and
developed the City Dossier Boston.
Today. The City Dossier Boston considers three general types
of commuters and their needs. “We wanted to understand
what Boston commuters experience, how they make decisions
and what technologies they use to commute,” explains Eric
Höweler. “Only those who know the weak points can react and
fill in the gaps.”
The result : The Road Warrior lives in one of the suburbs and
commutes to work each day by car. About 342,000 Bostonians
correspond to this type of commuter. During rush hour, trac
in the downtown area is accordingly sluggish. The search for
a parking space is a particular time-waster as the number of
downtown parking spaces has not been increased since 1975.
The Straphanger also lives outside the center of the city. These
commuters need almost an hour to travel a distance of about
20 kilometers to their workplace. They drive a car to a park-and-
ride facility where they switch to a mode of public transport,
and travel the last part of their journey to work by foot. About
72,000 Bostonians commute in this way to the downtown
area each morning. The main problems for these commuters
are the points where they have to switch modes of transport,
where non-synchronized connections, delays and cancellations
cost the Straphanger precious time.
The Reverse Commuter moves in a countercyclical direction :
from downtown Boston to the suburbs. As many as 94,000 com-
muters travel in this direction, but high trac periods are less of
a problem for them. More of a challenge for these commuters
is the evening search for a parking place near their downtown
homes – an unpleasant after-work “pastime” for many as the
number of resident parking permits issued in Boston has almost
doubled since 1990.
ILLUSTRATIONS : AUDI AG PHOTOS : Shutterstock
THINK URBAN
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