Audi 2013 Annual Report Download - page 15

Would you also like to know what the future of driving looks
like ? What energy sources and drive systems our mobility will
be based on, for instance ? Will the day come when we can
tell a car what to do with only a gesture or a look ? How does
it feel to leave the steering up to a computer ? Will trac
lights one day disappear from our roads because the trac
flow uses swarm intelligence to regulate itself ?
Much of this may sound like dreams of the future. But con-
sider this : When Jules Verne published his novel “From
the Earth to the Moon” in 1865, who would have believed
his notion of putting a man on the moon would become
reality just 100 years later ?
Every day, we at Audi work intensively on matters relating to
the future – whether it be next year, the next decade or the
world in 30 or 50 years’ time. That is why we have devoted this
Annual Report to the question of how the future feels.
We want to be more than mere passengers on this journey
through time. We are the ones behind the wheel, the ones
Prof. Rupert Stadler
/Chairman of the Board of Management
shaping the future. We supplied ample evidence of that
ambition in 2013, steering our Company along a clear course
through a challenging market environment. For the first
time ever, last year saw us deliver over 1.5 million cars with the
four rings to customers – two years earlier than planned.
And with new models such as the Audi A3 Sedan, innovative
technology such as Audi e-tron and an expanded production
network, we are paving the way for future success.
Read on to find out more about our ideas and innovations for
the future. Discover how today’s visions will gradually unfold
to become tomorrow’s reality.
Kind regards,
EDITORIAL
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