Audi 2013 Annual Report Download - page 64

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That applies to everything. Food, cars, living, sleeping, think-
ing. In Germany, the term “green” is a very narrowly defined
term referring to a particular scene. Here in Los Angeles, it
is something that the individual aspires to, like fame or for-
tune. Think of it like this : The people living the most successful
lives here are also living the most sustainable ones, the
most organic, the greenest. It’s the typical scene at TOMS
this morning : perfectly bleached blondes with haute couture
bags drinking their fresh-squeezed juice with abandon before
dashing off to yoga. Everyone has to take part. That’s the way
people think here. The same applies to Hollywood stars.
I head east on Santa Monica Boulevard. The morning traffic
hasn’t completely dissipated yet. It feels as if you spend half
your life here in the car. A lot of things happen behind the
wheel. In the mornings, women use the vanity mirror to apply
their mascara ; men have put on their business face and gestic-
ulate wildly as they talk on the phone. That is typical for
driving in L.A. Things that you do at home in Europe are done
in the car here : crying, kissing, laughing, screaming. It is your
second home.
Music on. Good, natural sound from the Bang & Olufsen
Sound System. The sound embraces me. I listen to a little
rock radio, old California hits. I open the panoramic sunroof,
light morning breeze.
PHOTO : Je Ludes ILLUSTRATION : AUDI AG
Fuel consumption and emission figures at the end of the Annual Report
The most important components
of the Audi A3 Sportback e-tron
1 // 1.4 TFSI engine
2 // Power electronics
3 // Battery cooling
4 // High-voltage battery module
5 // Fuel tank
6 // 12V battery
7 // High-voltage cable
8 // 6-speed e-S tronic
9 // Electric motor
10 // Charging connection